Brand engagement through eWOM and brand story in UK cosmetics and body care

Catherine Canning, Julie McColl, Sarah Webley

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventThe Creative Industries Global Conference - Alicante, Spain
Duration: 30 Nov 20171 Dec 2017

Conference

ConferenceThe Creative Industries Global Conference
Country/TerritorySpain
CityAlicante
Period30/11/171/12/17

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