Original language | English |
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Publication status | Published - 2017 |
Brand engagement through eWOM and brand story in UK cosmetics and body care
Catherine Canning, Julie McColl, Sarah Webley
Research output: Contribution to conference › Paper › peer-review
Catherine Canning, Julie McColl, Sarah Webley
Research output: Contribution to conference › Paper › peer-review
Original language | English |
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Publication status | Published - 2017 |