@conference{c378959f6cef4dbb858c877edf58d467,
title = "Brand engagement through eWOM and brand story in UK cosmetics and body care",
author = "Catherine Canning and Julie McColl and Sarah Webley",
note = "Emailed author to query re: conf proc/ paper. 16/12/19 DC - author confirmed paper: changed template to conference paper from proceedings. Advised author 15/1/20 DC ^Author confirmed event. ET ; The Creative Industries Global Conference ; Conference date: 30-11-2017 Through 01-12-2017",
year = "2017",
language = "English",
}