Brand engagement through eWOM and brand story in UK cosmetics and body care

Catherine Canning; Julie McColl; Sarah  Webley

Brand engagement through eWOM and brand story in UK cosmetics and body care

Catherine Canning, Julie McColl, Sarah Webley

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2017

Cite this

Canning, C., McColl, J., & Webley, S. (2017). Brand engagement through eWOM and brand story in UK cosmetics and body care.

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title = "Brand engagement through eWOM and brand story in UK cosmetics and body care",

author = "Catherine Canning and Julie McColl and Sarah Webley",

note = "Emailed author to query re: conf proc/ paper. 16/12/19 DC - author confirmed paper: changed template to conference paper from proceedings. Advised author 15/1/20 DC ^Author confirmed event. ET ",

year = "2017",

language = "English",

}

TY - CONF

T1 - Brand engagement through eWOM and brand story in UK cosmetics and body care

AU - Canning, Catherine

AU - McColl, Julie

AU - Webley, Sarah

N1 - Emailed author to query re: conf proc/ paper. 16/12/19 DC - author confirmed paper: changed template to conference paper from proceedings. Advised author 15/1/20 DC ^Author confirmed event. ET

PY - 2017

Y1 - 2017

M3 - Paper

ER -