Abstract
This is a Book Review: Gender, design and marketing: How gender drives our perception of design and marketing, by Gloria Moss, Gower Publishing, 2009, 245 pp.
Original language | English |
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Pages (from-to) | 1642-1648 |
Number of pages | 7 |
Journal | Journal of Marketing Management |
Volume | 28 |
Issue number | 13-14 |
Early online date | 25 Jul 2012 |
DOIs | |
Publication status | Published - Dec 2012 |
Keywords
- gender
- marketing
- perceptions
- book review