Book Review: Gender, design and marketing: how gender drives our perception of design and marketing, by Gloria Moss

Research output: Contribution to journalBook/Film/Article review

Abstract

This is a Book Review: Gender, design and marketing: How gender drives our perception of design and marketing, by Gloria Moss, Gower Publishing, 2009, 245 pp.
Original languageEnglish
Pages (from-to)1642-1648
Number of pages7
JournalJournal of Marketing Management
Volume28
Issue number13-14
Early online date25 Jul 2012
DOIs
Publication statusPublished - Dec 2012

Keywords

  • gender
  • marketing
  • perceptions
  • book review

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