Beyond the “win-win”: creating shared value requires ethical frameworks

Gastón de los Reyes, Markus Scholz, N. Craig Smith

Research output: Contribution to journalArticlepeer-review

69 Citations (Scopus)


While Porter and Kramer’s Creating Shared Value (CSV) works well as a management framework to address “win-win” business and society issues, it leaves managers ill-equipped to legitimately manage issues where they face the prospect of “win-lose” or “lose-win” social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks—specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multi-part framework built around CSV and augmented by ethical frameworks.

Original languageEnglish
Pages (from-to)142-167
Number of pages26
JournalCalifornia Management Review
Issue number2
Publication statusPublished - Feb 2017
Externally publishedYes

ASJC Scopus subject areas

  • Strategy and Management


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