Beyond resistance: social factors in the general public response to pandemic influenza

Mark Davis, Niamh Stephenson, Davina Lohm, Emily Waller, Paul Flowers

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Abstract

Influencing the general public response to pandemics is a public health priority. There is a prevailing view, however, that the general public is resistant to communications on pandemic influenza and that behavioural responses to the 2009/10 H1N1 pandemic were not sufficient. Using qualitative methods, this paper investigates how members of the general public respond to pandemic influenza and the hygiene, social isolation and other measures proposed by public health. Going beyond the commonly deployed notion that the general public is resistant to public health communications, this paper examines how health individualism, gender and real world constraints enable and limit individual action.
Original languageEnglish
JournalBMC Public Health
Volume15
Issue number436
DOIs
Publication statusPublished - Apr 2015

Keywords

  • pandemic influenza
  • public health
  • public response

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