Best worst discrete choice experiments in health: methods and an application

Emily Lancsar, Jordan Louviere, Cam Donaldson, Gillian Currie, Leonie Burgess

Research output: Contribution to journalArticle


A key objective of discrete choice experiments is to obtain sufficient quantity of high quality choice data to estimate choice models to be used to explore various policy/clinically relevant issues. This paper focuses on a relatively new form of choice experiment, ‘Best Worst Discrete Choice Experiments’ (BWDCEs) and their relevance to health research as a new way to meet such an objective.
Original languageEnglish
Pages (from-to)74-82
Number of pages9
JournalSocial Science and Medicine
Issue number1
Publication statusPublished - Jan 2013



  • discrete choice experiment
  • first best data
  • health research

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