Benchmarking National Tourism Organisations and Agencies

J. John Lennon*, Hugh Smith, Nancy Cockerell, Jill Trew

*Corresponding author for this work

Research output: Book/ReportBook

17 Citations (Scopus)


This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

Original languageEnglish
PublisherTaylor and Francis Inc.
Number of pages250
ISBN (Electronic)9781136426506
ISBN (Print)9780080446578
Publication statusPublished - 11 Aug 2006

ASJC Scopus subject areas

  • General Social Sciences


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