Awareness and acceptance of mobile marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)

Original language	English
Title of host publication	Business, Economy and Society: Issues for Research in a Knowledge and Information Society
Pages	25-29
Number of pages	5
Publication status	Published - 15 Apr 2016

Garcia Medina, I. (2016). Awareness and acceptance of mobile marketing. In Business, Economy and Society: Issues for Research in a Knowledge and Information Society (pp. 25-29)

@inbook{607315a6bb574f62bad4385780d1ea06,

title = "Awareness and acceptance of mobile marketing",

keywords = "mobile marketing, mobile phones, advertising",

author = "{Garcia Medina}, Irene",

year = "2016",

month = apr

day = "15",

language = "English",

isbn = "978-84-608-2099-4",

pages = "25--29",

booktitle = "Business, Economy and Society: Issues for Research in a Knowledge and Information Society",

}