Awareness and acceptance of mobile marketing

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Original languageEnglish
    Title of host publicationBusiness, Economy and Society: Issues for Research in a Knowledge and Information Society
    Pages25-29
    Number of pages5
    Publication statusPublished - 15 Apr 2016

    Keywords

    • mobile marketing
    • mobile phones
    • advertising

    Cite this