Augmenting experience: engaging disabled consumers through reality tech

Rosa Amora, Christopher A. Dodd*, Elaine Ritch

*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

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Abstract


Original languageEnglish
Number of pages3
Publication statusPublished - 6 Sept 2024
EventTwenty-First International Colloquium on Arts, Heritage, Nonprofit and Social Marketing - The National Robotarium, Heriot-Watt University, Edinburgh, United Kingdom
Duration: 6 Sept 2024 → 6 Sept 2024
https://academyofmarketing.org/arts-heritage-nonprofit-social-marketing-sig/ (Link to conference website)

Conference

ConferenceTwenty-First International Colloquium on Arts, Heritage, Nonprofit and Social Marketing
Abbreviated titleICAHNSM 2024
Country/TerritoryUnited Kingdom
CityEdinburgh
Period6/09/24 → 6/09/24
Internet address

Keywords

  • Disability
  • Diversity
  • Technology
  • Consumer Engagement
  • Marketing

Documents and Links

  • Final published version

    © 2020 The authors. Reproduced with the permission of the author.

    Final published version, 187 KB

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