An extension of a study on cultural differences in consumer concern for ethical fashion: the case of the UK

Lindsey Carey, Marie-Cecile Cervellon, Emma Roy

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Across the world a growing number of consumers are seeking ethical orenvironmentally friendly products which range from foodstuffs, tohairspray, paper and in more recent times clothing (Connolly & Prothero,2003). Fashion and environmental concerns can appear as conflictingconcepts as the first one implies products with short lifecycles(specifically in the area of fast fashion) whereas the second promotesdurability, sustainability and the re-use of products.

    Original languageEnglish
    Title of host publicationProceedings of the Recent Advances in Retailing and Services Science Conference
    Publication statusPublished - 2011

    Keywords

    • ethical fashion
    • qualitative methods

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