Across the world a growing number of consumers are seeking ethical or environmentally friendly products which range from foodstuffs, tohairspray, paper and in more recent times clothing (Connolly & Prothero,2003). Fashion and environmental concerns can appear as conflictingconcepts as the first one implies products with short lifecycles(specifically in the area of fast fashion) whereas the second promotesdurability, sustainability and the re-use of products.
|Title of host publication||Proceedings of the Recent Advances in Retailing and Services Science Conference|
|Publisher||European Institute of Retailing and Services Studies|
|Publication status||Published - 2011|
- ethical fashion
- qualitative methods