The purpose of this research is to offer a definition of vintage fashion and consider the characteristics of the vintage fashion consumer and the positioning of the vintage fashion store from the perspective of fifteen vintage fashion retailers. The research indicates that vintage fashion retailers position themselves on the basis of their uniqueness, based upon their experience, knowledge and skills.
|Title of host publication||Textiles: History, Properties and Performance and Applications|
|Publisher||Nova Science Publishers|
|Publication status||Published - 2014|
- vintage fashion
- customer characteristics
McColl, J., Canning, C., McBride, L., Nobbs, K., & Shearer, L. (2014). An exploration of vintage fashion retailing. In Textiles: History, Properties and Performance and Applications Nova Science Publishers. https://www.novapublishers.com/catalog/product_info.php?products_id=48094&osCsid=1630a51470c14dc18dc88ff6a060aead