An exploration of vintage fashion retailing

Julie McColl, Catherine Canning, Louise McBride, Karinna Nobbs, Linda Shearer

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

111 Downloads (Pure)

Abstract

The purpose of this research is to offer a definition of vintage fashion and consider the characteristics of the vintage fashion consumer and the positioning of the vintage fashion store from the perspective of fifteen vintage fashion retailers. The research indicates that vintage fashion retailers position themselves on the basis of their uniqueness, based upon their experience, knowledge and skills.
Original languageEnglish
Title of host publicationTextiles: History, Properties and Performance and Applications
PublisherNova Science Publishers
ISBN (Print)9781631172748
Publication statusPublished - 2014

Keywords

  • vintage fashion
  • customer characteristics

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