Aligning business and technical strategies for software product lines

Mike Mannion, Juha Savolainen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)


A successful software product line strategy has business goals, a business strategy, a target market and a technical strategy that is aligned with the business goals and the target market. A common challenge in a number of organizations is for business and engineering units to understand what business and technical strategy alignment actually means in practice and to maintain that alignment as business goals and target markets evolve. If they are misaligned, then at best significant development inefficiencies occur, and at worst there is loss of market share. This paper explains different business and technical strategies, describes commonly used engineering techniques to manage commonality and variability and their deployment under different strategies.
Original languageEnglish
Title of host publicationSoftware Product Lines: Going Beyond
Subtitle of host publicationProceedings 14th International Conference (SPLC'10)
PublisherSpringer Nature
Number of pages15
ISBN (Print)9783642155789
Publication statusPublished - 2010
Event14th International Conference on Software Product Lines - Jeju Island, Korea, Republic of
Duration: 13 Sept 201017 Sept 2010

Publication series

NameLecture Notes in Computer Science
ISSN (Print)0302-9743


Conference14th International Conference on Software Product Lines
Abbreviated titleSPLC 2010
Country/TerritoryKorea, Republic of
CityJeju Island


  • software product line
  • business goals
  • business strategy


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