A time-based perspective of benefit segmentation in fashion purchase decision making: buy It now to benefit when?

Ruth Marciniak, Marwa Gad Mohsen, John Goodfellow

Research output: Contribution to conferencePaper

Abstract

No abstract.
Original languageEnglish
Publication statusPublished - 16 Jul 2012

Keywords

  • market segmentation
  • fashion industry
  • purchasing
  • decision-making

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