A time-based perspective of benefit segmentation in fashion purchase decision making: buy It now to benefit when?

Ruth Marciniak, Marwa Gad Mohsen, John Goodfellow

Research output: Contribution to conferencePaper

Abstract

No abstract.
Original languageEnglish
Publication statusPublished - 16 Jul 2012

Fingerprint

Decision making
Benefit segmentation
Purchase decision

Keywords

  • market segmentation
  • fashion industry
  • purchasing
  • decision-making

Cite this

@conference{3524bf26c3b34971ad174e724c90e4fc,
title = "A time-based perspective of benefit segmentation in fashion purchase decision making: buy It now to benefit when?",
abstract = "No abstract.",
keywords = "market segmentation, fashion industry, purchasing, decision-making",
author = "Ruth Marciniak and {Gad Mohsen}, Marwa and John Goodfellow",
note = "Changed template from abstract to paper. 16/02/2017 TM",
year = "2012",
month = "7",
day = "16",
language = "English",

}

A time-based perspective of benefit segmentation in fashion purchase decision making: buy It now to benefit when? / Marciniak, Ruth; Gad Mohsen, Marwa; Goodfellow, John.

2012.

Research output: Contribution to conferencePaper

TY - CONF

T1 - A time-based perspective of benefit segmentation in fashion purchase decision making: buy It now to benefit when?

AU - Marciniak, Ruth

AU - Gad Mohsen, Marwa

AU - Goodfellow, John

N1 - Changed template from abstract to paper. 16/02/2017 TM

PY - 2012/7/16

Y1 - 2012/7/16

N2 - No abstract.

AB - No abstract.

KW - market segmentation

KW - fashion industry

KW - purchasing

KW - decision-making

M3 - Paper

ER -