A media perspective on HRD

David McGuire, Christine Cross, Claire Murphy

    Research output: Contribution to journalArticle

    Abstract

    The problem and the solution. Media perceptions of human resource development (HRD) matter. Corporate identity works in the context of corporate mission, corporate visual image, and corporate reputation.These are applied to the HRD field here and illustrated with a content analysis of instances of HRD in six major newspapers in the United Kingdom and the United States.The article concludes that branding and cultivating the right media perception of HRD is essential to attracting the right personnel, enhancing the field's reputation, maintaining relevance, and cultivating growth.
    Original languageEnglish
    Pages (from-to)58-71
    Number of pages14
    JournalAdvances in Developing Human Resources
    Volume9
    Issue number1
    DOIs
    Publication statusPublished - Feb 2007

    Keywords

    • HRD brand
    • content analysis
    • identity
    • image
    • media
    • reputation

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