| Original language | English |
|---|---|
| Title of host publication | International Retail Marketing: A Case Study Approach |
| Publisher | Routledge Taylor & Francis Group |
| Chapter | 9 |
| Pages | 155-168 |
| Number of pages | 14 |
| Edition | 1st |
| ISBN (Print) | 9780080473123 |
| DOIs | |
| Publication status | Published - 2004 |
ASJC Scopus subject areas
- General Business,Management and Accounting
- Economics, Econometrics and Finance(all)