Original language | English |
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Title of host publication | International Retail Marketing: A Case Study Approach |
Publisher | Routledge Taylor & Francis Group |
Chapter | 9 |
Pages | 155-168 |
Number of pages | 14 |
Edition | 1st |
ISBN (Print) | 9780080473123 |
DOIs | |
Publication status | Published - 2004 |
ASJC Scopus subject areas
- General Business,Management and Accounting
- Economics, Econometrics and Finance(all)