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• 2019

  Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

  Esteban, L., Garcia Medina, I. & Bellido, E., 14 Jun 2019, In: Commons: Revista de Comunicación y Ciudadanía Digital. 8, 1, p. 120-155

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Follower
  • Communication
  • Blogs
  • Compromise
  78 Downloads (Pure)

• E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

  Abdelazim Mohamed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., 30 Jun 2019, In: Revista Internacional de Investigación e Innovación Tecnológica. 7, 38, 23 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • cosmetics
  • packaging
  • consumer preferences
  • marketing
  • hairs
  68 Downloads (Pure)

• La interacción entre las marcas y sus seguidores en Facebook: el caso de Hugo Boss

  Navarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., Jan 2019, XV Congreso de Comunicacion Local ComLoc. El negocio publicitario en la sociedad digital. Castelló de la Plana: Universitat Jaume I, 25 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • Marketing
  • Fans
  • Industry
  94 Downloads (Pure)
• 2017

  Arte y propaganda en el Barroco sevillano: la construcción de la marca de la iglesia católica

  Bellido-Pérez, E., Jiménez-Marín, G. & Garcia Medina, I., 2017, Bilateral dialogues between researchers from Glasgow Caledonian University (United Kingdom) and University of Alicante (Spain): Interdisciplinary studies. Colección Mundo Digital

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

• El uso del potencial dialógico de Twitter: el caso de las marcas de moda

  Navarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., 31 Mar 2017, In: Ámbitos. Revista Internacional de Comunicación. 36, p. 1 14 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • twitter
  • stakeholder
  88 Downloads (Pure)

• La publicidad en el punto de venta: influencia en la imagen corporal infantil

  Jiménez-Marín, G., Garcia Medina, I. & Bellido-Pérez, E., 7 Sep 2017, In: Revista Latina de Comunicación Social. p. 957-974

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Body Image
  131 Downloads (Pure)

• New trends in marketing due to the growth of internet usage

  Garcia Medina, I., Coelho, P. M. & Bellido-Pérez, E., 30 Sep 2017, In: Razón y Palabra. 21, p. 276-285 10 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • marketing
  • Internet
  • trend
  • literature
  77 Downloads (Pure)

• Social media: a new way of public and political communication in digital media

  Coelho, P. M. F., Correia, P. A. P. & Garcia Medina, I., 27 Nov 2017, In: International Journal of Interactive Mobile Technologies.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Digital storage
  • Marketing
  • Communication
  • Industry
  85 Downloads (Pure)

• Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands

  González Romo, Z., Garcia Medina, I. & Plaza Romero, N., 27 Nov 2017, In: International Journal of Interactive Mobile Technologies. 11, 6, 14 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • luxury
  • Marketing
  • networking
  • marketing
  • media event
  135 Downloads (Pure)
• 2016

  An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani.

  Coelho, P. M., Garcia Medina, I. & Grant, R., Jan 2016, In: AGON. 8, p. 73-126 54 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • luxury
  • tactics
  • marketing
  • questionnaire
  • Group

• A study of the impact of social networking communities on the consumption of beauty luxury products

  Macdonald, L., Garcia Medina, I. & González Romo, Z., 2016, Global Marketing Strategies for the Promotion of Luxury Goods, Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global, 26 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • luxury
  • beauty
  • networking
  • buying behavior
  • money

• Awareness and acceptance of mobile marketing

  Garcia Medina, I., 15 Apr 2016, Business, Economy and Society: Issues for Research in a Knowledge and Information Society. p. 25-29 5 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

• Bloggers cómo influenciadores de consumo, referencia y opinión en el sector de productos de cosmética femenina

  González-Romo, Z., Garcia-Medina, I. & Macdonald, L., May 2016, In: Revista Internacional de Investigación e Innovación Tecnológica. 4, 20, 12 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • cosmetics
  • beauty
  • buying behavior
  • money
  • online media
  536 Downloads (Pure)

• Branded apps in Spain as a means of communicating trends in fashion

  González Romo, Z. F., Contreras-Espinosa, R. & Garcia Medina, I., 30 Apr 2016, In: International Journal of Interactive Mobile Technologies. 10, 2, p. 58-63 6 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Application programs
  • Cellular telephones
  • Smartphones
  81 Downloads (Pure)

• El diálogo de las marcas de moda con sus públicos: el caso de Twitter

  Miquel-Segarra, S., Navarro-Beltrá, M., McColl, J., Carey, L., Garcia, I. & McBride, L., 30 Nov 2016, Sociedad Latina de Comunicación Social, SLCS . Spain: Sociedad Latina de Comunicación Social, SLCS, p. 1093-1112 20 p. 53

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  File

  • Communication
  123 Downloads (Pure)

• Estudios sobre el impacto de las comunidades de redes sociales en el consumo de productos de belleza de lujo

  Garcia Medina, I., 2016.

  Research output: Contribution to conference › Paper

• How culture has an impact upon product/brand and communication decisions in the global environment

  Garcia Medina, I. & Coelho, P. M. F., Apr 2016, In: Revista EducaOnline. p. 95-104 10 p.

  Research output: Contribution to journal › Article › peer-review

  • Global Environment
  • Hofstede
  • Cultural Theory
  • Communication
  • Marketing Mix