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2019
5 Downloads (Pure)

Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

Translated title of the contribution: Communication and fashion in the digital environment: the behavior of fashion bloggers’ followersEsteban, L., Garcia Medina, I. & Bellido, E., 14 Jun 2019, In : COMMONS, Ciencias Sociales y Comunicación. 8, 1, p. 120-155

Research output: Contribution to journalArticle

Open Access
File
Communication
Follower
Compromise
Blogs
19 Downloads (Pure)

E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

Translated title of the contribution: E-commerce vs. physical store. Packaging as an element of influence in the purchaseAbdelazim Mohamed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., 30 Jun 2019, In : Revista Internacional de Investigación e Innovación Tecnológica. 7, 38, 23 p.

Research output: Contribution to journalArticle

Open Access
File
Electronic commerce
Purchase
Packaging
Marketing
Purchase intention
16 Downloads (Pure)

La interacción entre las marcas y sus seguidores en Facebook: el caso de Hugo Boss

Translated title of the contribution: The interaction between brands and their followers on Facebook: the case of Hugo BossNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., Jan 2019, XV Congreso de Comunicacion Local ComLoc. El negocio publicitario en la sociedad digital. Castelló de la Plana: Universitat Jaume I, 25 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
facebook
follower
interaction
luxury
dialogue
2018
21 Downloads (Pure)

El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

Translated title of the contribution: The model of Hulten, Broweus and Van Dijk of sensorial marketing applied to the Spanish retail. A textile caseJiménez-Marín, G., Elías-Zambrano, R. & Garcia Medina, I., 31 Jan 2018, In : Mediterranean Journal of Communication. 9, 1

Research output: Contribution to journalArticle

Open Access
File
Retail
Marketing
29 Downloads (Pure)

El uso de Twitter en las marcas de moda. Marcas de lujo frente a marcas low-cost

Translated title of the contribution: The use of Twitter on fashion brands. A comparison between luxury and low-cost brandsGarcia Medina, I., Miquel Segarra, S. & Navarro Beltra, M., 27 Apr 2018, In : cuadernos.info. 42, p. 55-70

Research output: Contribution to journalArticle

Open Access
File
luxury
twitter
costs
Costs
mayor

Fashion bloggers: communication tools for the fashion industry

Esteban Santos, L., Garcia Medina, I., Carey, L. & Bellido Perez, E., 9 Jul 2018, In : Journal of Fashion Marketing and Management: An International Journal. 22, 3, p. 420-437

Research output: Contribution to journalArticle

Social interaction
Blogs
Fashion industry
Communication
Trustworthiness

How smartphones improve the effectiveness of commercial promotions

Garcia Medina, I., Roman Coy, D., Carricano, M. & Pereira Correia, P. A., 1 Jun 2018.

Research output: Contribution to conferenceOther

8 Downloads (Pure)

Indaloymedia como estudio de caso de producción publicitaria y audiovisual

Translated title of the contribution: Indaloymedia as a case study of advertising and audiovisual productionElias, R. & Garcia Medina, I., 8 Feb 2018, Coleccion Mundo Digital de la Revista Mediterranea de Comunicacion. Spain: Universidad de Alicante, p. 311-318

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
ARD
sale
selling
life cycle
Spain
2 Downloads (Pure)

La comunicación digital de las marcas de moda: un análisis comparativo entre Facebook y Twitter

Translated title of the contribution: Digital communication of fashion brands: a comparative analysis between Facebook and TwitterMiquel Segarra, S., Navarro Beltra, M. & Garcia Medina, I., 31 Jul 2018, Comunicacion y Conocimiento: Salamanca 2018 . p. 1440-1445

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Twitter
Comparative analysis
Communication
Facebook
Stakeholders
4 Downloads (Pure)

Publicidad digital, storytelling y transmedia narrative: Educomunicación del consumidor

Translated title of the contribution: Advertising digital, storytelling and transmedia narrativeJimenez Marin, G., Elias Zambrano, R. & Garcia Medina, I., 17 Jun 2018, In : Razón y Palabra. 101, p. 467-478

Research output: Contribution to journalArticle

Open Access
File
Digital Storytelling
Storytelling
Discourse
Spectator
English Translation
5 Downloads (Pure)

Retail, diseño y comunicación en el punto de venta

Translated title of the contribution: Retail, design and communication in point of saleJimenez Marin, G., Bellido, E. & Garcia Medina, I., 8 Feb 2018, Colección Mundo Digital de la Revista Mediterranea de Comunicacion. Universidad de Alicante, p. 135-143

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Communication
Retail Design
Profitability
Retailers
Competitiveness
267 Downloads (Pure)

The effects of cosmetics packaging design on consumers'purchase decisions

Abdelazim Mohammed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., Dec 2018, In : Indian Journal of Marketing. 48, 12, p. 50-61

Research output: Contribution to journalArticle

Open Access
File
Purchase decision
Packaging
Consumer preferences
Purchase intention
Survey research/design
11 Downloads (Pure)

The written production of argumentative and dissertation text: a didactic project based on Bakhtin's philosophy

Martins Costa, M. R., Farias Coelho, P. M. & Garcia Medina, I., 11 Apr 2018, In : Educacao tematica Digital. 20, 2, p. 518-538 20 p.

Research output: Contribution to journalArticle

Open Access
File
earning a doctorate
didactics
school
apprenticeship
Teaching
13 Downloads (Pure)

Vodafone: the relationship between brand image and online marketing strategies

Hasan Mahmud, N. & Garcia Medina, I., 2 May 2018, In : IROCAMM. 1, 1, p. 07-31 24 p.

Research output: Contribution to journalArticle

Open Access
File
Online marketing
Marketing strategy
Brand image
Telecom
Factors
2017

Arte y propaganda en el Barroco sevillano: la construcción de la marca de la iglesia católica

Bellido-Pérez, E., Jiménez-Marín, G. & Garcia Medina, I., 2017, Bilateral dialogues between researchers from Glasgow Caledonian University (United Kingdom) and University of Alicante (Spain): Interdisciplinary studies. Colección Mundo Digital

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

41 Downloads (Pure)

El uso del potencial dialógico de Twitter: el caso de las marcas de moda

Translated title of the contribution: The use of Twitter’s dialogical potential: the case of the fashion brandsNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., 31 Mar 2017, In : Ámbitos. Revista Internacional de Comunicación. 36, p. 1 14 p.

Research output: Contribution to journalArticle

Open Access
File
Twitter
Stakeholders
56 Downloads (Pure)

La publicidad en el punto de venta: influencia en la imagen corporal infantil

Translated title of the contribution: Advertising at the point of sale: influence on children's body imageJiménez-Marín, G., Garcia Medina, I. & Bellido-Pérez, E., 7 Sep 2017, In : Revista Latina de Comunicación Social. p. 957-974

Research output: Contribution to journalArticle

Open Access
File
body image
sale
62 Downloads (Pure)

New trends in marketing due to the growth of internet usage

Garcia Medina, I., Coelho, P. M. & Bellido-Pérez, E., 30 Sep 2017, In : Razón y Palabra. 21, p. 276-285 10 p.

Research output: Contribution to journalArticle

Open Access
File
Factors
World Wide Web
Marketing practices
Marketing
Literature review
28 Downloads (Pure)

Social media: a new way of public and political communication in digital media

Coelho, P. M. F., Correia, P. A. P. & Garcia Medina, I., 27 Nov 2017, In : International Journal of Interactive Mobile Technologies.

Research output: Contribution to journalArticle

Open Access
File
Digital storage
Marketing
Communication
Industry
61 Downloads (Pure)

Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands

González Romo, Z., Garcia Medina, I. & Plaza Romero, N., 27 Nov 2017, In : International Journal of Interactive Mobile Technologies. 11, 6, 14 p.

Research output: Contribution to journalArticle

Open Access
File
luxury
networking
Marketing
marketing
media event
2016

An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani.

Coelho, P. M., Garcia Medina, I. & Grant, R., Jan 2016, In : AGON. 8, p. 73-126 54 p.

Research output: Contribution to journalArticle

Open Access
luxury
tactics
marketing
questionnaire
Group

A study of the impact of social networking communities on the consumption of beauty luxury products

Macdonald, L., Garcia Medina, I. & González Romo, Z., 2016, Global Marketing Strategies for the Promotion of Luxury Goods, Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global, 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Luxury
Social networking
Participation
Community-based
Buying behaviour

Awareness and acceptance of mobile marketing

Garcia Medina, I., 15 Apr 2016, Business, Economy and Society: Issues for Research in a Knowledge and Information Society. p. 25-29 5 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

345 Downloads (Pure)

Bloggers cómo influenciadores de consumo, referencia y opinión en el sector de productos de cosmética femenina

Translated title of the contribution: Bloggers as influencers of consumption, reference and opinion in the sector of female cosmetic productsGonzález-Romo, Z., Garcia-Medina, I. & Macdonald, L., May 2016, In : Revista Internacional de Investigación e Innovación Tecnológica. 4, 20, 12 p.

Research output: Contribution to journalArticle

Open Access
File
Participation
Buying behaviour
Social identity
Consumer awareness
Reference groups
24 Downloads (Pure)

Branded apps in Spain as a means of communicating trends in fashion

González Romo, Z. F., Contreras-Espinosa, R. & Garcia Medina, I., 30 Apr 2016, In : International Journal of Interactive Mobile Technologies. 10, 2, p. 58-63 6 p.

Research output: Contribution to journalArticle

Open Access
File
Application programs
Smartphones
Mobile phones
85 Downloads (Pure)

El diálogo de las marcas de moda con sus públicos: el caso de Twitter

Translated title of the contribution: The dialogue of the fashion brands with their audiences: the case of TwitterMiquel-Segarra, S., Navarro-Beltrá, M., McColl, J., Carey, L., Garcia, I. & McBride, L., 30 Nov 2016, Sociedad Latina de Comunicación Social, SLCS . Spain: Sociedad Latina de Comunicación Social, SLCS, p. 1093-1112 20 p. 53

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Twitter
Social networks
Follower
Clothes
Content analysis

How culture has an impact upon product/brand and communication decisions in the global environment

Garcia Medina, I. & Coelho, P. M. F., Apr 2016, In : Journal Portal Educaonline, Educomunicacao, Educacao e Novas Tecnologias. p. 95-104 10 p.

Research output: Contribution to journalArticle

Hofstede
Global environment
Communication
Brand image
Marketing mix