Market Intelligence Research Diageo 2024

Project Details


1.Deep dive on Diageo’s Scotland Brand Homes once per year to be delivered mid to late February. To include:
a.Tourism performance over previous year. Visitor numbers across sector, visitor countries of origin – regional spread – tourism trends – accommodation trends etc - SBH market share performance by region
b.forecast of above for next Diageo fiscal year July 2024 – June 2025 (F25)
c.focus on key markets, expectation of performance over F25 from UK Domestic, North America, China, India, Brazil, Europe (particularly Germany, France, Spain, Nordics) plus emerging markets and any potential markets identified sending visitors to the UK/Scotland – eg Australia, South East Asia.
d.Commentary with actionable insights
e. Join session with Diageo team to discuss findings, Q&A
2.Provide Visitor Barometer report monthly or bi-monthly –
Short titleDiageo 2024
StatusNot started

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities


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