How can innovative digital technologies enhance the communication, education and engagement of customers about DEAS?

  • Khan, Mohammed Soheeb (PI)
  • Harrison, David (CoI)

Project Details


DEAS concept can be complex for customers to understand, limiting them to express their needs and see true value of DEAS offers. Serious Games/ Gamification offers innovative and creative way to communicate engage and educate people. As well as bringing awareness and providing information, a serious game can potentially communicate complex information in a fun and simple manner. Although serious games have seen success in various other industries/ education it is yet to determine if such methods can be employed to enhance communication, education and engagement of customers for DEAS.

The proposed work intends to focus on the enhancement of customers understanding and education of the value in DEAS. This research will employ gaming engines/ technologies such as Unity 3D to design and develop a prototype educational game level. The proposed work intends to employ an iterative game design process. This design methodology enables game to be made in incremental stages. Furthermore, the iterative approach would enable the game to be designed and developed through various iterations, repeated play tests and evaluation. As the proposed work is exploring a novel area of research (Serious Game Development/ Gamification of DEAS), success criteria needs to be investigated and established. The iterative methodology will enable the testing of multiple working versions throughout the process to increase effectiveness and appropriateness of the proposed work.

A final study will be conducted to evaluate the effectiveness of prototype to communicate the concept of DEAS to customers. Through a series of surveys and play tests, the proposed game would be evaluated to determine, if serious games could be used to potentially enable a business to demonstrate the value of a DEAS offer that is easier for customers to understand in contrast to current methods employed by manufacturers.

To this end, the proposed research intends to collaborate with the Howden Group for Industrial support. Howden are a global engineering business who focus on providing their clients with industrial air and gas handling assets (fans and compressors) that help multiple sectors improve their everyday processes; from mine ventilation and waste water treatment to heating and cooling. Their core focus is on providing solutions for air and gas handling, and having being based in Glasgow since 1854 have over 165 years of experience in doing so.
Effective start/end date1/08/191/04/20


  • Engineering and Physical Sciences Research Council: £3,997.00


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