Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Ruth Marciniak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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The effect of cross-cultural dimensions on the manifestation of customer engagement behaviours
Connell, C., Marciniak, R. & Drylie Carey, L., 20 Sep 2022, (E-pub ahead of print) In: Journal of International Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile62 Downloads (Pure) -
Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth
Charles, E. & Marciniak, R., 10 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). 1 ed. Emerald Publishing Limited, p. 51-64 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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The customer engagement journey: establishing propositions
Connell, C., Marciniak, R. & Drylie Carey, L., 2021, New Perspectives on Critical Marketing and Consumer Society. Ritch, E. L. & McColl, J. (eds.). First ed. Bingley: Emerald Publishing Limited, p. 89-100 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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The use of retail spaces as examples of disruptive innovation
Marciniak, R., 1 Mar 2021, New Perspectives on Critical Marketing and Consumer Society . Ritch, E. L. & McColl, J. (eds.). Emerald Publishing Limited, p. 101-112 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.
Siddiqui, N., Mannion, M. & Marciniak, R., 4 Apr 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
5 Citations (Scopus)