Research Output per year
Fingerprint Dive into the research topics where Ruth Marciniak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Customer engagement
Business & Economics
Web sites
Business & Economics
Retail
Business & Economics
Luxury
Business & Economics
Sustainability
Business & Economics
Purchase
Business & Economics
Tourists
Business & Economics
Tourism
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2012 2019
Adopting participatory action research to challenge structural inequalities with British Muslim women
Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., 29 Apr 2019, (Accepted/In press) Proceedings of ARNA 2019.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.
Siddiqui, N., Mannion, M. & Marciniak, R., 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Luxury
Stakeholders
Social media
Shopping experience
Friendship
Customer engagement with websites: a transactional retail perspective
Connell, C., Marciniak, R., Carey, L. I. & McColl, J., 31 May 2019, In : European Journal of Marketing.Research output: Contribution to journal › Article
Open Access
File
Customer engagement
Retail
Web sites
Conceptual model
Retailing
Empowering British Muslim Women through Participatory Action Research
Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., Jun 2019.Research output: Contribution to conference › Paper
The influence of electronic word of mouth on highly skilled expatriate workers seeking tourist information: the case study of Saudi Arabia
Al Sharif, A. & Marciniak, R., Jan 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). Switzerland: Palgrave Macmillan, p. 169-188 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Workers
Tourists
Electronic word-of-mouth
Expatriates
Saudi Arabia