Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Ruth Marciniak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth
Charles, E. & Marciniak, R., 10 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). 1 ed. Emerald Publishing Limited, p. 51-64 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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The customer engagement journey: establishing propositions
Connell, C., Marciniak, R. & Drylie Carey, L., 2021, New Perspectives on Critical Marketing and Consumer Society. Ritch, E. L. & McColl, J. (eds.). First ed. Bingley: Emerald Publishing Limited, p. 89-100 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Adopting participatory action research to challenge structural inequalities with British Muslim women
Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., 29 Apr 2019, (Accepted/In press) Proceedings of ARNA 2019.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.
Siddiqui, N., Mannion, M. & Marciniak, R., 4 Apr 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Customer engagement with websites: a transactional retail perspective
Connell, C., Marciniak, R., Carey, L. I. & McColl, J., 9 Sep 2019, In: European Journal of Marketing. 53, 9, p. 1882-1904 23 p.Research output: Contribution to journal › Article › peer-review
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