Research Output per year
Fingerprint Dive into the research topics where Ruth Marciniak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research Output
Adopting participatory action research to challenge structural inequalities with British Muslim women
Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., 29 Apr 2019, (Accepted/In press) Proceedings of ARNA 2019.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.
Siddiqui, N., Mannion, M. & Marciniak, R., 4 Apr 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Customer engagement with websites: a transactional retail perspective
Connell, C., Marciniak, R., Carey, L. I. & McColl, J., 9 Sep 2019, In : European Journal of Marketing. 53, 9, p. 1882-1904 23 p.Research output: Contribution to journal › Article
Open Access
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Empowering British Muslim Women through Participatory Action Research
Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., Jun 2019.Research output: Contribution to conference › Paper
The influence of electronic word of mouth on highly skilled expatriate workers seeking tourist information: the case study of Saudi Arabia
Al Sharif, A. & Marciniak, R., Jan 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). Switzerland: Palgrave Macmillan, p. 169-188 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)