Photo of Ruth Marciniak

Ruth Marciniak

Dr.

  • Poplar, 40 Fashion Street

    E1 6PX London

    United Kingdom

20122019
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Fingerprint Dive into the research topics where Ruth Marciniak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Customer engagement Business & Economics
Web sites Business & Economics
Retail Business & Economics
Luxury Business & Economics
Sustainability Business & Economics
Purchase Business & Economics
Tourists Business & Economics
Tourism Business & Economics

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Research Output 2012 2019

  • 7 Paper
  • 6 Chapter (peer-reviewed)
  • 1 Conference contribution
  • 1 Article

Adopting participatory action research to challenge structural inequalities with British Muslim women

Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., 29 Apr 2019, (Accepted/In press) Proceedings of ARNA 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.

Siddiqui, N., Mannion, M. & Marciniak, R., 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Luxury
Stakeholders
Social media
Shopping experience
Friendship
8 Downloads (Pure)
Open Access
File
Customer engagement
Retail
Web sites
Conceptual model
Retailing

Empowering British Muslim Women through Participatory Action Research

Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., Jun 2019.

Research output: Contribution to conferencePaper

The influence of electronic word of mouth on highly skilled expatriate workers seeking tourist information: the case study of Saudi Arabia

Al Sharif, A. & Marciniak, R., Jan 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). Switzerland: Palgrave Macmillan, p. 169-188 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Workers
Tourists
Electronic word-of-mouth
Expatriates
Saudi Arabia