No photo of Noreen Siddiqui

Noreen Siddiqui


  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Noreen Siddiqui is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 5 Similar Profiles
Online shopping Business & Economics
Retailers Business & Economics
Information and communication technology Business & Economics
Retail marketing Business & Economics
Generation Y Business & Economics
Luxury Business & Economics
Apparel Business & Economics
Impulse Business & Economics

Research Output 2004 2019

  • 1 Conference contribution
  • 1 Chapter (peer-reviewed)
  • 1 Paper
  • 1 Article

An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.

Siddiqui, N., Mannion, M. & Marciniak, R., 4 Apr 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Social media
Shopping experience

An Exploratory Study: Understanding the Cultural Influences and the Role of Religion on British Muslim Women’s Fashion Preferences in the UK

Akin, E., Siddiqui, N. & Ritch, E., 11 Jun 2019, 21st International Conference on Fashion Trends, Clothing and Media (ICFTCM 2019).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Generation Y
information and communication technology
Marketing channels
Retail marketing
Information and communication technology