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Noreen Siddiqui

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20042019
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Fingerprint Dive into the research topics where Noreen Siddiqui is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Online shopping Business & Economics
Retailers Business & Economics
Information and communication technology Business & Economics
Retail marketing Business & Economics
Generation Y Business & Economics
Luxury Business & Economics
Apparel Business & Economics
Impulse Business & Economics

Research Output 2004 2019

  • 1 Conference contribution
  • 1 Chapter (peer-reviewed)
  • 1 Paper
  • 1 Article

An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.

Siddiqui, N., Mannion, M. & Marciniak, R., 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Luxury
Stakeholders
Social media
Shopping experience
Friendship

An Exploratory Study: Understanding the Cultural Influences and the Role of Religion on British Muslim Women’s Fashion Preferences in the UK.

Akin, E., Siddiqui, N. & Ritch, E., 11 Jun 2019, ICFTCM 2019, 21th International Conference on Fashion Trends, Clothing and Media,.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Purchasing
Impulse
Retailers
Generation Y
Apparel
information and communication technology
marketing
Marketing channels
Retail marketing
Information and communication technology