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Nicola O'Hare


  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

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Research Output 2018 2018

17 Downloads (Pure)

Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix

O'Hare, N., Stewart, A. & McColl, J., 1 Jan 2018, In : Mediterranean Journal of Communication. 9, 1, p. 371-386 16 p.

Research output: Contribution to journalArticle

Open Access
Competitive strategy
Marketing mix