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Nicola O'Hare

Miss

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20182018

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Research Output

Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix

O'Hare, N., Stewart, A. & McColl, J., 1 Jan 2018, In : Mediterranean Journal of Communication. 9, 1, p. 371-386 16 p.

Research output: Contribution to journalArticle

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