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Louise McBride

Mrs.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20132018
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Fingerprint Dive into the research topics where Louise McBride is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Retailing Business & Economics
Retailers Business & Economics
Store brands Business & Economics
Twitter Business & Economics
Positioning Business & Economics
Uniqueness Business & Economics
Brand image Business & Economics
Social networks Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2018

  • 2 Chapter (peer-reviewed)
  • 1 Conference contribution
  • 1 Article

Vintage fashion retailing: building the store brand

McColl, J., Canning, C., Shearer, L. & McBride, L., 2018, Contemporary Case Studies on Fashion Production, Marketing and Operations. Springer, 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Retailing
Store brands
Retailers
Brand image
Integral
80 Downloads (Pure)

El diálogo de las marcas de moda con sus públicos: el caso de Twitter

Translated title of the contribution: The dialogue of the fashion brands with their audiences: the case of TwitterMiquel-Segarra, S., Navarro-Beltrá, M., McColl, J., Carey, L., Garcia, I. & McBride, L., 30 Nov 2016, Sociedad Latina de Comunicación Social, SLCS . Spain: Sociedad Latina de Comunicación Social, SLCS, p. 1093-1112 20 p. 53

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Twitter
Social networks
Follower
Clothes
Content analysis

An exploration of vintage fashion retailing

McColl, J., Canning, C., McBride, L., Nobbs, K. & Shearer, L., 2014, Textiles: History, Properties and Performance and Applications. Nova Science Publishers

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Retailing
Retailers
Uniqueness
Positioning

It’s Vintage Darling! An exploration of vintage fashion retailing

McColl, J., Canning, C., McBride, L., Nobbs, K. & Shearer, L., Feb 2013, In : Journal of The Textile Institute. 104, 2, p. 140-150 11 p.

Research output: Contribution to journalArticle

managers
Managers
Interviews
Retail stores
Research