Lindsey achieved her PhD in 2009 in the area of ethical consumption and consumer psychology. Since then she has published widely in the area of sustainability principally within the areas of marketing, branding and communication. She is currently the Principle Investigator for an Ersmus + funded Strategic Parntership with 4 other European Academic Instituions in Spain, France and Portugal as well as 2 industry partners, Tendam Global Fashion Retail Group in Spain and Harris Tweed Hebrides in Scotland investigating sustainability for fashion businesses and engendering employability skills in this area. She has published academic articles, contributed to and edited books and presented conference papers on fashion, luxury and branding. She is also a consumer expert advisor for the national press.