Photo of John Lennon

John Lennon


  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

1989 …2019
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Personal profile

Research interests

Professor John is Director of the Moffat Centre for Travel and Tourism Business Development - the UK’s largest University based tourism consultancy and research centre. 

Located in GCU, the Moffat Centre was initially endowed by the Moffat family (At Mays Travel Agency). The Moffat Centre is responsible for the production of international consumer and market research and business development consultancy and with its profits funds scholarships for students wishing to study Travel and Tourism Since 1999 over £1,100,000 worth of scholarships have been awarded to students wishing to study tourism and allied areas at undergraduate and post graduate levels. 

Professor Lennon has undertaken over 500 tourism and travel projects in over 35 nations, including major projects on behalf of private sector and public sector clients in Norway, Denmark, Malawi, Singapore, Canada, Lithuania, the Caribbean, South Africa, the South Pacific. 

Professor Lennon is a Specialist Policy Advisor to the National Tourism Organisation; VisitScotland and a Non-Executive Director of Historic Scotland. He is the author of five books and over 80 articles and numerous reports on the travel and tourism industry.

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Tourism Social Sciences
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interpretation Social Sciences
gulag Social Sciences
tourist Social Sciences
Kazakhstan Social Sciences
roundtable discussion Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1989 2019

Kazakhstan Gulag heritage: dark tourism and selective interpretation

Lennon, J. J. & Tiberghien, G., 8 Dec 2019, In : International Journal of Tourism Research.

Research output: Contribution to journalArticle


Managing authenticity and performance in Gulag tourism, Kazakhstan

Tiberghien, G. & Lennon, J. J., 7 Oct 2019, In : Tourism Geographies. 25 p.

Research output: Contribution to journalArticle


Dark tourism visualisation: some reflections on the role of photography

Lennon, J. J., 2018, The Palgrave MacMillian Handbook of Dark Tourism Studies. Stone, P. R., Hartmann, R., Seaton, T., Sharpley, R. & White, L. (eds.). London: Palgrave Macmillan, p. 585-602 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Feasibility Studies
94 Downloads (Pure)

Kanchanaburi and the Thai-Burma Railway: disputed narratives in the interpretation of War

Lennon, J., 27 Apr 2018, In : International Journal of Tourism Cities . 4, 1, p. 140-155 16 p.

Research output: Contribution to journalArticle

Open Access
tourist attraction