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Irene Garcia Medina

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20082019

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2019

Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

Translated title of the contribution: Communication and fashion in the digital environment: the behavior of fashion bloggers’ followersEsteban, L., Garcia Medina, I. & Bellido, E., 14 Jun 2019, In : Commons: Revista de Comunicación y Ciudadanía Digital. 8, 1, p. 120-155

Research output: Contribution to journalArticle

Open Access
File
66 Downloads (Pure)

E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

Translated title of the contribution: E-commerce vs. physical store. Packaging as an element of influence in the purchaseAbdelazim Mohamed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., 30 Jun 2019, In : Revista Internacional de Investigación e Innovación Tecnológica. 7, 38, 23 p.

Research output: Contribution to journalArticle

Open Access
File
55 Downloads (Pure)
2018

El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

Translated title of the contribution: The model of Hulten, Broweus and Van Dijk of sensorial marketing applied to the Spanish retail. A textile caseJiménez-Marín, G., Elías-Zambrano, R. & Garcia Medina, I., 31 Jan 2018, In : Mediterranean Journal of Communication. 9, 1

Research output: Contribution to journalArticle

Open Access
File
64 Downloads (Pure)

El uso de Twitter en las marcas de moda. Marcas de lujo frente a marcas low-cost

Translated title of the contribution: The use of Twitter on fashion brands. A comparison between luxury and low-cost brandsGarcia Medina, I., Miquel Segarra, S. & Navarro Beltra, M., 27 Apr 2018, In : cuadernos.info. 42, p. 55-70

Research output: Contribution to journalArticle

Open Access
File
84 Downloads (Pure)

Fashion bloggers: communication tools for the fashion industry

Esteban Santos, L., Garcia Medina, I., Carey, L. & Bellido Perez, E., 9 Jul 2018, In : Journal of Fashion Marketing and Management: An International Journal. 22, 3, p. 420-437

Research output: Contribution to journalArticle

Publicidad digital, storytelling y transmedia narrative: Educomunicación del consumidor

Translated title of the contribution: Advertising digital, storytelling and transmedia narrativeJimenez Marin, G., Elias Zambrano, R. & Garcia Medina, I., 17 Jun 2018, In : Razón y Palabra. 101, p. 467-478

Research output: Contribution to journalArticle

Open Access
File
31 Downloads (Pure)

The effect of cosmetics packaging design on consumers' purchase decisions

Abdelazim Mohammed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., Dec 2018, In : Indian Journal of Marketing. 48, 12, p. 50-61

Research output: Contribution to journalArticle

Open Access
File
693 Downloads (Pure)

The written production of argumentative and dissertation text: a didactic project based on Bakhtin's philosophy

Martins Costa, M. R., Farias Coelho, P. M. & Garcia Medina, I., 11 Apr 2018, In : ETD - Educação Temática Digital. 20, 2, p. 518-538 20 p.

Research output: Contribution to journalArticle

Open Access
File
49 Downloads (Pure)

Vodafone: the relationship between brand image and online marketing strategies

Hasan Mahmud, N. & Garcia Medina, I., 2 May 2018, In : IROCAMM. 1, 1, p. 07-31 24 p.

Research output: Contribution to journalArticle

Open Access
File
57 Downloads (Pure)
2017

El uso del potencial dialógico de Twitter: el caso de las marcas de moda

Translated title of the contribution: The use of Twitter’s dialogical potential: the case of the fashion brandsNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., 31 Mar 2017, In : Ámbitos. Revista Internacional de Comunicación. 36, p. 1 14 p.

Research output: Contribution to journalArticle

Open Access
File
72 Downloads (Pure)

La publicidad en el punto de venta: influencia en la imagen corporal infantil

Translated title of the contribution: Advertising at the point of sale: influence on children's body imageJiménez-Marín, G., Garcia Medina, I. & Bellido-Pérez, E., 7 Sep 2017, In : Revista Latina de Comunicación Social. p. 957-974

Research output: Contribution to journalArticle

Open Access
File
110 Downloads (Pure)

New trends in marketing due to the growth of internet usage

Garcia Medina, I., Coelho, P. M. & Bellido-Pérez, E., 30 Sep 2017, In : Razón y Palabra. 21, p. 276-285 10 p.

Research output: Contribution to journalArticle

Open Access
File
71 Downloads (Pure)

Social media: a new way of public and political communication in digital media

Coelho, P. M. F., Correia, P. A. P. & Garcia Medina, I., 27 Nov 2017, In : International Journal of Interactive Mobile Technologies.

Research output: Contribution to journalArticle

Open Access
File
60 Downloads (Pure)

Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands

González Romo, Z., Garcia Medina, I. & Plaza Romero, N., 27 Nov 2017, In : International Journal of Interactive Mobile Technologies. 11, 6, 14 p.

Research output: Contribution to journalArticle

Open Access
File
109 Downloads (Pure)
2016

An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani.

Coelho, P. M., Garcia Medina, I. & Grant, R., Jan 2016, In : AGON. 8, p. 73-126 54 p.

Research output: Contribution to journalArticle

Open Access

Bloggers cómo influenciadores de consumo, referencia y opinión en el sector de productos de cosmética femenina

Translated title of the contribution: Bloggers as influencers of consumption, reference and opinion in the sector of female cosmetic productsGonzález-Romo, Z., Garcia-Medina, I. & Macdonald, L., May 2016, In : Revista Internacional de Investigación e Innovación Tecnológica. 4, 20, 12 p.

Research output: Contribution to journalArticle

Open Access
File
451 Downloads (Pure)

Branded apps in Spain as a means of communicating trends in fashion

González Romo, Z. F., Contreras-Espinosa, R. & Garcia Medina, I., 30 Apr 2016, In : International Journal of Interactive Mobile Technologies. 10, 2, p. 58-63 6 p.

Research output: Contribution to journalArticle

Open Access
File
59 Downloads (Pure)

How culture has an impact upon product/brand and communication decisions in the global environment

Garcia Medina, I. & Coelho, P. M. F., Apr 2016, In : The Educaonline Journal. p. 95-104 10 p.

Research output: Contribution to journalArticle

2015

Consumer–brand relationships within the luxury cosmetic domain

Hodge, A. C., González Romo, Z., Garcia Medina, I. & Fionda-Douglas, A., 1 Oct 2015, In : Journal of Brand Management. 22, 8, p. 631-657 27 p.

Research output: Contribution to journalArticle

Consumo de medios digitales por niños y preadolescentes en Cataluña, España

Contreras-Espinosa, R. S., Garcia Medina, I. & González Romo, Z., 2015, In : ZER, Revista de Estudios de Comunicación. 20, 39, p. 145-162 18 p.

Research output: Contribution to journalArticle

Consumption of digital media by children and pre-teenagers in Catalonia, Spain

Contreras-Espinosa, R. S., Garcia Medina, I. & González Romo, Z., 2015, In : ZER, Revista de Estudios de Comunicación. 20, 39, p. 145-162 17 p.

Research output: Contribution to journalArticle

Dispositivos móviles: una herramienta imprescindible en las promociones comerciales

Coy, D. R., Coelho, P. M. & Garcia Medina, I., 2015, In : AGON. 5

Research output: Contribution to journalArticle

The impact of customer expectation and satisfaction on repeat patronage in Nigerian fast food restaurants

Omo-Diagi, H. & Garcia Medina, I., Sep 2015, In : PARIPEX-Indian Journal of Research. 4, 9, p. 178-179 2 p.

Research output: Contribution to journalArticle

Open Access
File
155 Downloads (Pure)
2014

La convergencia digital de la prensa de proximidad: El caso de la prensa comarcal en Cataluña

Garcia Medina, I., González Romo, Z. & Contreras-Espinosa, R. S., 2014, In : Portal de comunicación. Lecciones, Incom, UAB.

Research output: Contribution to journalArticle

Open Access
File
11 Downloads (Pure)

The importance of Facebook as an online social networking tool for companies

Pereira Correia, P. A., Garcia Medina, I., González Romo, Z. F. & Contreras-Espinosa, R. S., 2014, In : International Journal of Accounting and Information Management. 22, 4, p. 295-320 26 p.

Research output: Contribution to journalArticle

O game Cityville: uma nova tendencia da Web/ The City Ville Game: a new trend on the web

Coelho, P. M., Contreras-Espinosa, R. S. & Garcia Medina, I., 2013, In : The Educaonline Journal. 7, 2, 16 p.

Research output: Contribution to journalArticle

2012

Blocs: una nova narrativa

Translated title of the contribution: Blogs: a new narrativeCoelho, P. M., Garcia Medina, I. & Costa, M. R. M., Sep 2012, In : Obra Digital. 3, 2, p. 24-32

Research output: Contribution to journalArticle

El consum multipantalla: estudi sobre l’ús de mitjans tradicionals i nous per part de nens, joves, adults i gent gran a Catalunya

Navarro, H., González Romo, Z., Massana Molera, E., Garcia Medina, I. & Contreras-Espinosa, R. S., 2012, In : Quaderns del CAC. XV, 1, p. 87-96 10 p.

Research output: Contribution to journalArticle

El consumo multipantalla. Estudio sobre el uso de medios tradicionales y nuevos por parte de niños, jóvenes, adultos y personas mayores en Cataluña

Navarro, H., González, Z., Massana, E., Garcia, I. & Contreras, R., 2012, In : Quaderns del CAC. 15, 38, p. 91-100

Research output: Contribution to journalArticle

Social media: a way of activism in digital marketing communication

Garcia Medina, I. & Pereira Correia, P., 2012, In : Revista GEMInIS. 3, 1, p. 125-133

Research output: Contribution to journalArticle

Tendencies i oportunitats de la mobilitat digital

Garcia Medina, I., 2012, In : Obra Digital. 2

Research output: Contribution to journalArticle

The importance of social media for commerce: a case study in Madeira (Portugal)

Garcia Medina, I. & Pereira Correia, P. A., 2012, In : International Journal of Interactive Mobile Technologies. 6, 1, p. 37-42 5 p.

Research output: Contribution to journalArticle

2011

Convergencia mediatica digital: el consum de continguts i l'us de nous mitjans per dones a Catalunya

Contreras-Espinosa, R. S., Garcia Medina, I., González Romo, Z., Massana Molera, E. & Navarro Guere, H., 2011, In : Obra Digital. 1, p. 6-105 100 p.

Research output: Contribution to journalArticle

Learning in digital media; the legacy of McLuhan and his impact on formal education

Contreras-Espinosa, R. S. & Garcia Medina, I., 2011, In : International Journal of Mc Luhan Studies. 12 p.

Research output: Contribution to journalArticle

Marketing digital multimedia: nuevos formatos y tendencias

Garcia Medina, I., 2011, In : Revista GEMInIS. 2, 2, p. 37-45 8 p.

Research output: Contribution to journalArticle

SMS: still an effective mobile marketing strategy

Garcia Medina, I., 2011, In : Revista GEMInIS. 2, 1, p. 208-222 14 p.

Research output: Contribution to journalArticle

Um olhar sobre a educacao movel e suas relacoes e percepcoes com os alumnos de Catalunia Espanha

Translated title of the contribution: Considerations on mobile learning and its relationships and perceptions with students from Cataluñia – SpainGarcia Medina, I., Coelho, P. F. M. & Contreras Espinosa, R. S., 2011, In : Revista e-scrita: Revista do Curso de Letras da UNIVEU. 2, 6, 15 p.

Research output: Contribution to journalArticle

2009

Comunicación móvil: actores y producción de contenidos en Cataluña

Scolari, C. A., Navarro, H., Pardo-Kuklinski, H., Garcia, I. & Soriano, J., 2009, In : Comunicación y Sociedad. 22, 2, p. 159-186

Research output: Contribution to journalArticle

Marketing móvil en Cataluña: mapa de actores, contenidos y tendencias

Translated title of the contribution: Mobile marketing in Cataluña: map of actors, contents and trendsScolari, C. A., Navarro Guere, H., Pardo-Kuklinski, H., Garcia Medina, I. & Soriano Clemente, J., 2009, In : Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias. 3, 1, p. 147-162 16 p.

Research output: Contribution to journalArticle

The Barcelona mobile cluster: actors, contents and trends

Scolari, C. A., Navarro Guere, H., Garcia, I., Pardo-Kuklinski, H. & Soriano, J., 2009, In : International Journal of Interactive Mobile Technologies. 3, 3

Research output: Contribution to journalArticle

2008

Comunicació i dispositius mòbils a Catalunya: actors, continguts i tendencies

Scolari, C. A., Navarro Guere, H., Pardo-Kuklinski, H., Garcia Medina, I. & Soriano Clemente, J., Jul 2008, In : Quaderns del CAC. 100 p.

Research output: Contribution to journalArticle