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Irene Garcia Medina

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20082019

Research output per year

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Research Output

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Paper
2015

Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)

Macdonald, L., Garcia Medina, I. & Coelho, P. M., 2015.

Research output: Contribution to conferencePaper

2010

M-marketing: actores que influenciam a efetividade da publicidade através do SMS

Garcia Medina, I., 2010, (Unpublished).

Research output: Contribution to conferencePaper

Mobile marketing in Spain: improving life using mobile technologies

Garcia Medina, I., 2010.

Research output: Contribution to conferencePaper