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Irene Garcia Medina

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20082019

Research output per year

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Research Output

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Chapter (peer-reviewed)
2017

Arte y propaganda en el Barroco sevillano: la construcción de la marca de la iglesia católica

Bellido-Pérez, E., Jiménez-Marín, G. & Garcia Medina, I., 2017, Bilateral dialogues between researchers from Glasgow Caledonian University (United Kingdom) and University of Alicante (Spain): Interdisciplinary studies. Colección Mundo Digital

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

2016

A study of the impact of social networking communities on the consumption of beauty luxury products

Macdonald, L., Garcia Medina, I. & González Romo, Z., 2016, Global Marketing Strategies for the Promotion of Luxury Goods, Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global, 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Awareness and acceptance of mobile marketing

Garcia Medina, I., 15 Apr 2016, Business, Economy and Society: Issues for Research in a Knowledge and Information Society. p. 25-29 5 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

2013

Prólogo

Garcia Medina, I., 2013, Interactividad En Medios Digitales: Colección Aprendizaje21 Vol. II. Contreras, R. S. & Zermeño, S. (eds.). Universidad de León / Universidad de Vic, Vol. 2. p. 13-14 2 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

2012

El diseño publicitario: una visión global

Garcia Medina, I., 2012, EL DISEÑO: SIETE VISIONES TRANVERSALES. COLECCION APRENDIZAJE 21. Universidad de León / Universidad de Vic, p. 162-180 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)