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Irene Garcia Medina

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20082019

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Research Output

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2019

La interacción entre las marcas y sus seguidores en Facebook: el caso de Hugo Boss

Translated title of the contribution: The interaction between brands and their followers on Facebook: the case of Hugo BossNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., Jan 2019, XV Congreso de Comunicacion Local ComLoc. El negocio publicitario en la sociedad digital. Castelló de la Plana: Universitat Jaume I, 25 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
66 Downloads (Pure)
2018

Indaloymedia como estudio de caso de producción publicitaria y audiovisual

Translated title of the contribution: Indaloymedia as a case study of advertising and audiovisual productionElias, R. & Garcia Medina, I., 8 Feb 2018, Coleccion Mundo Digital de la Revista Mediterranea de Comunicacion. Spain: Universidad de Alicante, p. 311-318

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
50 Downloads (Pure)

La comunicación digital de las marcas de moda: un análisis comparativo entre Facebook y Twitter

Translated title of the contribution: Digital communication of fashion brands: a comparative analysis between Facebook and TwitterMiquel Segarra, S., Navarro Beltra, M. & Garcia Medina, I., 31 Jul 2018, Comunicacion y Conocimiento: Salamanca 2018 . p. 1440-1445

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
10 Downloads (Pure)

Retail, diseño y comunicación en el punto de venta

Translated title of the contribution: Retail, design and communication in point of saleJimenez Marin, G., Bellido, E. & Garcia Medina, I., 8 Feb 2018, Colección Mundo Digital de la Revista Mediterranea de Comunicacion. Universidad de Alicante, p. 135-143

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
46 Downloads (Pure)
2016

El diálogo de las marcas de moda con sus públicos: el caso de Twitter

Translated title of the contribution: The dialogue of the fashion brands with their audiences: the case of TwitterMiquel-Segarra, S., Navarro-Beltrá, M., McColl, J., Carey, L., Garcia, I. & McBride, L., 30 Nov 2016, Sociedad Latina de Comunicación Social, SLCS . Spain: Sociedad Latina de Comunicación Social, SLCS, p. 1093-1112 20 p. 53

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
113 Downloads (Pure)
2015

Aplicaciones móviles en España: tendencias de moda

Garcia Medina, I., 2015, ¿Cambiará la tecnología nuestra forma de crear y consumir moda?: Museo del Traje, Madrid.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2014

The role of Facebook as an interactive communication device for business

Garcia Medina, I., Pereira Correia, P., González Romo, Z. & Contreras-Espinosa, R. S., 2014, 2014 International Conference on E-Commerce, E-Business and E-Service. CRC Press, p. 7-11 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The role of Facebook as an interactive device for business

Garcia Medina, I., Pereira Correia, P. A., González, Z. & Contreras-Espinosa, R., 2014, International Conference on E-Commerce, E-Business and E-Services (EEE 2014). CRC Press, p. 7-11

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2013

Social media marketing communication: an advantage for companies

Pereira Correia, P. & Garcia Medina, I., 2013, INBAM Conference Annual Meeting, Lisbon, Portugal.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2012

Consumo y convergencia mediática de la prensa local en cataluña

Translated title of the contribution: Consumption and media convergence in local press at CataloniaNavarro, H., Contreras-Espinosa, R. S., Garcia Medina, I., Massana Molera, E. & González Romo, Z., 2012, IV Congreso Internacional de Ciberperiodismo y Web 2.0. Modelos de Comunicación en la Aldea Global. Universidad Autónoma de Bilbao, 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Convergencia mediática digital: el consumo de contenidos y el uso de nuevos medios por mujeres en Cataluña

Translated title of the contribution: Digital media convergence: content consumption and use of new media by women in CataloniaContreras-Espinosa, R. S., Garcia Medina, I., González Romo, Z., Massana Molera, E. & Navarro Guere, H., 2012, I Congreso Internacional de Comunicación y Género: Facultad de Comunicación. Universidad de Sevilla. p. 6-105 100 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The influence of the media and advertising on eating disorders

Contreras-Espinosa, R. S., González Romo, Z., Garcia Medina, I., Jiménez-Morales, M., Carrillo-Durán, V. & Sánchez-Hernández, M., 2012, ICORIA 2010. Madrid: Universidad Autónoma de Madrid, 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2011

Learning in digital media

Contreras-Espinosa, R. S. & Garcia Medina, I., 2011, Understanding Media, Today : McLuhan in the Era of Convergence Culture. Barcelona: Universitat Oberta de Catalunya, p. 276-285 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Nuevos medios de comunicación empresarial: teléfonos móviles y apps

González Romo, Z., Contreras-Espinosa, R. S. & Garcia Medina, I., 2011, IV Congreso Internacional sobre análisis fílmicos. Universitat Jaume I

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009

SMS: a powerful tool for mobile marketing communication

Garcia Medina, I., 2009, Proceedings of the mLife 2009 Conference & Exhibitions. Barcelona

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2008

The new “new” media: the mobile phone

Garcia Medina, I., Navarro, H. & Attardi, O., 2008, M-Life 2008: Exploring the influence of mobile technology on life. Antalya

Research output: Chapter in Book/Report/Conference proceedingConference contribution