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Irene Garcia Medina

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20082019

Research output per year

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Research Output

2019

Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

Translated title of the contribution: Communication and fashion in the digital environment: the behavior of fashion bloggers’ followersEsteban, L., Garcia Medina, I. & Bellido, E., 14 Jun 2019, In : Commons: Revista de Comunicación y Ciudadanía Digital. 8, 1, p. 120-155

Research output: Contribution to journalArticle

Open Access
File
66 Downloads (Pure)

E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

Translated title of the contribution: E-commerce vs. physical store. Packaging as an element of influence in the purchaseAbdelazim Mohamed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., 30 Jun 2019, In : Revista Internacional de Investigación e Innovación Tecnológica. 7, 38, 23 p.

Research output: Contribution to journalArticle

Open Access
File
55 Downloads (Pure)

La interacción entre las marcas y sus seguidores en Facebook: el caso de Hugo Boss

Translated title of the contribution: The interaction between brands and their followers on Facebook: the case of Hugo BossNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., Jan 2019, XV Congreso de Comunicacion Local ComLoc. El negocio publicitario en la sociedad digital. Castelló de la Plana: Universitat Jaume I, 25 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
66 Downloads (Pure)
2018

El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

Translated title of the contribution: The model of Hulten, Broweus and Van Dijk of sensorial marketing applied to the Spanish retail. A textile caseJiménez-Marín, G., Elías-Zambrano, R. & Garcia Medina, I., 31 Jan 2018, In : Mediterranean Journal of Communication. 9, 1

Research output: Contribution to journalArticle

Open Access
File
64 Downloads (Pure)

El uso de Twitter en las marcas de moda. Marcas de lujo frente a marcas low-cost

Translated title of the contribution: The use of Twitter on fashion brands. A comparison between luxury and low-cost brandsGarcia Medina, I., Miquel Segarra, S. & Navarro Beltra, M., 27 Apr 2018, In : cuadernos.info. 42, p. 55-70

Research output: Contribution to journalArticle

Open Access
File
84 Downloads (Pure)

Fashion bloggers: communication tools for the fashion industry

Esteban Santos, L., Garcia Medina, I., Carey, L. & Bellido Perez, E., 9 Jul 2018, In : Journal of Fashion Marketing and Management: An International Journal. 22, 3, p. 420-437

Research output: Contribution to journalArticle

How smartphones improve the effectiveness of commercial promotions

Garcia Medina, I., Roman Coy, D., Carricano, M. & Pereira Correia, P. A., 1 Jun 2018.

Research output: Contribution to conferenceOther

Indaloymedia como estudio de caso de producción publicitaria y audiovisual

Translated title of the contribution: Indaloymedia as a case study of advertising and audiovisual productionElias, R. & Garcia Medina, I., 8 Feb 2018, Coleccion Mundo Digital de la Revista Mediterranea de Comunicacion. Spain: Universidad de Alicante, p. 311-318

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
50 Downloads (Pure)

La comunicación digital de las marcas de moda: un análisis comparativo entre Facebook y Twitter

Translated title of the contribution: Digital communication of fashion brands: a comparative analysis between Facebook and TwitterMiquel Segarra, S., Navarro Beltra, M. & Garcia Medina, I., 31 Jul 2018, Comunicacion y Conocimiento: Salamanca 2018 . p. 1440-1445

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
10 Downloads (Pure)

Publicidad digital, storytelling y transmedia narrative: Educomunicación del consumidor

Translated title of the contribution: Advertising digital, storytelling and transmedia narrativeJimenez Marin, G., Elias Zambrano, R. & Garcia Medina, I., 17 Jun 2018, In : Razón y Palabra. 101, p. 467-478

Research output: Contribution to journalArticle

Open Access
File
31 Downloads (Pure)

Retail, diseño y comunicación en el punto de venta

Translated title of the contribution: Retail, design and communication in point of saleJimenez Marin, G., Bellido, E. & Garcia Medina, I., 8 Feb 2018, Colección Mundo Digital de la Revista Mediterranea de Comunicacion. Universidad de Alicante, p. 135-143

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
46 Downloads (Pure)

The effect of cosmetics packaging design on consumers' purchase decisions

Abdelazim Mohammed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., Dec 2018, In : Indian Journal of Marketing. 48, 12, p. 50-61

Research output: Contribution to journalArticle

Open Access
File
693 Downloads (Pure)

The written production of argumentative and dissertation text: a didactic project based on Bakhtin's philosophy

Martins Costa, M. R., Farias Coelho, P. M. & Garcia Medina, I., 11 Apr 2018, In : ETD - Educação Temática Digital. 20, 2, p. 518-538 20 p.

Research output: Contribution to journalArticle

Open Access
File
49 Downloads (Pure)

Vodafone: the relationship between brand image and online marketing strategies

Hasan Mahmud, N. & Garcia Medina, I., 2 May 2018, In : IROCAMM. 1, 1, p. 07-31 24 p.

Research output: Contribution to journalArticle

Open Access
File
57 Downloads (Pure)
2017

Arte y propaganda en el Barroco sevillano: la construcción de la marca de la iglesia católica

Bellido-Pérez, E., Jiménez-Marín, G. & Garcia Medina, I., 2017, Bilateral dialogues between researchers from Glasgow Caledonian University (United Kingdom) and University of Alicante (Spain): Interdisciplinary studies. Colección Mundo Digital

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

El uso del potencial dialógico de Twitter: el caso de las marcas de moda

Translated title of the contribution: The use of Twitter’s dialogical potential: the case of the fashion brandsNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., 31 Mar 2017, In : Ámbitos. Revista Internacional de Comunicación. 36, p. 1 14 p.

Research output: Contribution to journalArticle

Open Access
File
72 Downloads (Pure)

La publicidad en el punto de venta: influencia en la imagen corporal infantil

Translated title of the contribution: Advertising at the point of sale: influence on children's body imageJiménez-Marín, G., Garcia Medina, I. & Bellido-Pérez, E., 7 Sep 2017, In : Revista Latina de Comunicación Social. p. 957-974

Research output: Contribution to journalArticle

Open Access
File
110 Downloads (Pure)

New trends in marketing due to the growth of internet usage

Garcia Medina, I., Coelho, P. M. & Bellido-Pérez, E., 30 Sep 2017, In : Razón y Palabra. 21, p. 276-285 10 p.

Research output: Contribution to journalArticle

Open Access
File
71 Downloads (Pure)

Social media: a new way of public and political communication in digital media

Coelho, P. M. F., Correia, P. A. P. & Garcia Medina, I., 27 Nov 2017, In : International Journal of Interactive Mobile Technologies.

Research output: Contribution to journalArticle

Open Access
File
60 Downloads (Pure)

Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands

González Romo, Z., Garcia Medina, I. & Plaza Romero, N., 27 Nov 2017, In : International Journal of Interactive Mobile Technologies. 11, 6, 14 p.

Research output: Contribution to journalArticle

Open Access
File
109 Downloads (Pure)
2016

An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani.

Coelho, P. M., Garcia Medina, I. & Grant, R., Jan 2016, In : AGON. 8, p. 73-126 54 p.

Research output: Contribution to journalArticle

Open Access

A study of the impact of social networking communities on the consumption of beauty luxury products

Macdonald, L., Garcia Medina, I. & González Romo, Z., 2016, Global Marketing Strategies for the Promotion of Luxury Goods, Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global, 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Awareness and acceptance of mobile marketing

Garcia Medina, I., 15 Apr 2016, Business, Economy and Society: Issues for Research in a Knowledge and Information Society. p. 25-29 5 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Bloggers cómo influenciadores de consumo, referencia y opinión en el sector de productos de cosmética femenina

Translated title of the contribution: Bloggers as influencers of consumption, reference and opinion in the sector of female cosmetic productsGonzález-Romo, Z., Garcia-Medina, I. & Macdonald, L., May 2016, In : Revista Internacional de Investigación e Innovación Tecnológica. 4, 20, 12 p.

Research output: Contribution to journalArticle

Open Access
File
451 Downloads (Pure)

Branded apps in Spain as a means of communicating trends in fashion

González Romo, Z. F., Contreras-Espinosa, R. & Garcia Medina, I., 30 Apr 2016, In : International Journal of Interactive Mobile Technologies. 10, 2, p. 58-63 6 p.

Research output: Contribution to journalArticle

Open Access
File
59 Downloads (Pure)

El diálogo de las marcas de moda con sus públicos: el caso de Twitter

Translated title of the contribution: The dialogue of the fashion brands with their audiences: the case of TwitterMiquel-Segarra, S., Navarro-Beltrá, M., McColl, J., Carey, L., Garcia, I. & McBride, L., 30 Nov 2016, Sociedad Latina de Comunicación Social, SLCS . Spain: Sociedad Latina de Comunicación Social, SLCS, p. 1093-1112 20 p. 53

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
113 Downloads (Pure)

How culture has an impact upon product/brand and communication decisions in the global environment

Garcia Medina, I. & Coelho, P. M. F., Apr 2016, In : The Educaonline Journal. p. 95-104 10 p.

Research output: Contribution to journalArticle

2015

Aplicaciones móviles en España: tendencias de moda

Garcia Medina, I., 2015, ¿Cambiará la tecnología nuestra forma de crear y consumir moda?: Museo del Traje, Madrid.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Consumer–brand relationships within the luxury cosmetic domain

Hodge, A. C., González Romo, Z., Garcia Medina, I. & Fionda-Douglas, A., 1 Oct 2015, In : Journal of Brand Management. 22, 8, p. 631-657 27 p.

Research output: Contribution to journalArticle

Consumo de medios digitales por niños y preadolescentes en Cataluña, España

Contreras-Espinosa, R. S., Garcia Medina, I. & González Romo, Z., 2015, In : ZER, Revista de Estudios de Comunicación. 20, 39, p. 145-162 18 p.

Research output: Contribution to journalArticle

Consumption of digital media by children and pre-teenagers in Catalonia, Spain

Contreras-Espinosa, R. S., Garcia Medina, I. & González Romo, Z., 2015, In : ZER, Revista de Estudios de Comunicación. 20, 39, p. 145-162 17 p.

Research output: Contribution to journalArticle

Dispositivos móviles: una herramienta imprescindible en las promociones comerciales

Coy, D. R., Coelho, P. M. & Garcia Medina, I., 2015, In : AGON. 5

Research output: Contribution to journalArticle

Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)

Macdonald, L., Garcia Medina, I. & Coelho, P. M., 2015.

Research output: Contribution to conferencePaper

The impact of customer expectation and satisfaction on repeat patronage in Nigerian fast food restaurants

Omo-Diagi, H. & Garcia Medina, I., Sep 2015, In : PARIPEX-Indian Journal of Research. 4, 9, p. 178-179 2 p.

Research output: Contribution to journalArticle

Open Access
File
155 Downloads (Pure)
2014

La convergencia digital de la prensa de proximidad: El caso de la prensa comarcal en Cataluña

Garcia Medina, I., González Romo, Z. & Contreras-Espinosa, R. S., 2014, In : Portal de comunicación. Lecciones, Incom, UAB.

Research output: Contribution to journalArticle

Open Access
File
11 Downloads (Pure)

The importance of Facebook as an online social networking tool for companies

Pereira Correia, P. A., Garcia Medina, I., González Romo, Z. F. & Contreras-Espinosa, R. S., 2014, In : International Journal of Accounting and Information Management. 22, 4, p. 295-320 26 p.

Research output: Contribution to journalArticle

The role of Facebook as an interactive communication device for business

Garcia Medina, I., Pereira Correia, P., González Romo, Z. & Contreras-Espinosa, R. S., 2014, 2014 International Conference on E-Commerce, E-Business and E-Service. CRC Press, p. 7-11 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The role of Facebook as an interactive device for business

Garcia Medina, I., Pereira Correia, P. A., González, Z. & Contreras-Espinosa, R., 2014, International Conference on E-Commerce, E-Business and E-Services (EEE 2014). CRC Press, p. 7-11

Research output: Chapter in Book/Report/Conference proceedingConference contribution

O game Cityville: uma nova tendencia da Web/ The City Ville Game: a new trend on the web

Coelho, P. M., Contreras-Espinosa, R. S. & Garcia Medina, I., 2013, In : The Educaonline Journal. 7, 2, 16 p.

Research output: Contribution to journalArticle

Prólogo

Garcia Medina, I., 2013, Interactividad En Medios Digitales: Colección Aprendizaje21 Vol. II. Contreras, R. S. & Zermeño, S. (eds.). Universidad de León / Universidad de Vic, Vol. 2. p. 13-14 2 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Social media marketing communication: an advantage for companies

Pereira Correia, P. & Garcia Medina, I., 2013, INBAM Conference Annual Meeting, Lisbon, Portugal.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2012

Blocs: una nova narrativa

Translated title of the contribution: Blogs: a new narrativeCoelho, P. M., Garcia Medina, I. & Costa, M. R. M., Sep 2012, In : Obra Digital. 3, 2, p. 24-32

Research output: Contribution to journalArticle

Consumo y convergencia mediática de la prensa local en cataluña

Translated title of the contribution: Consumption and media convergence in local press at CataloniaNavarro, H., Contreras-Espinosa, R. S., Garcia Medina, I., Massana Molera, E. & González Romo, Z., 2012, IV Congreso Internacional de Ciberperiodismo y Web 2.0. Modelos de Comunicación en la Aldea Global. Universidad Autónoma de Bilbao, 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Convergencia mediática digital: el consumo de contenidos y el uso de nuevos medios por mujeres en Cataluña

Translated title of the contribution: Digital media convergence: content consumption and use of new media by women in CataloniaContreras-Espinosa, R. S., Garcia Medina, I., González Romo, Z., Massana Molera, E. & Navarro Guere, H., 2012, I Congreso Internacional de Comunicación y Género: Facultad de Comunicación. Universidad de Sevilla. p. 6-105 100 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

El consum multipantalla: estudi sobre l’ús de mitjans tradicionals i nous per part de nens, joves, adults i gent gran a Catalunya

Navarro, H., González Romo, Z., Massana Molera, E., Garcia Medina, I. & Contreras-Espinosa, R. S., 2012, In : Quaderns del CAC. XV, 1, p. 87-96 10 p.

Research output: Contribution to journalArticle