No photo of Irene Garcia Medina

Irene Garcia Medina

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20082019
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Irene Garcia Medina is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 9 Similar Profiles
digital media Social Sciences
luxury Social Sciences
marketing Social Sciences
Spain Social Sciences
advertising medium Social Sciences
sale Social Sciences
learning Social Sciences
local press Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

Translated title of the contribution: Communication and fashion in the digital environment: the behavior of fashion bloggers’ followersEsteban, L., Garcia Medina, I. & Bellido, E., 14 Jun 2019, In : COMMONS, Ciencias Sociales y Comunicación. 8, 1, p. 120-155

Research output: Contribution to journal › Article

Open Access
File
Communication
Follower
Compromise
Blogs

E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

Translated title of the contribution: E-commerce vs. physical store. Packaging as an element of influence in the purchaseAbdelazim Mohamed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., 30 Jun 2019, In : Revista Internacional de Investigación e Innovación Tecnológica. 7, 38, 23 p.

Research output: Contribution to journal › Article

Open Access
File
Electronic commerce
Purchase
Packaging
Marketing
Purchase intention
8 Downloads (Pure)

La interacción entre las marcas y sus seguidores en Facebook: el caso de Hugo Boss

Translated title of the contribution: The interaction between brands and their followers on Facebook: the case of Hugo BossNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., Jan 2019, XV Congreso de Comunicacion Local ComLoc. El negocio publicitario en la sociedad digital. Castelló de la Plana: Universitat Jaume I, 25 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
facebook
follower
interaction
luxury
dialogue
11 Downloads (Pure)

El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

Translated title of the contribution: The model of Hulten, Broweus and Van Dijk of sensorial marketing applied to the Spanish retail. A textile caseJiménez-Marín, G., Elías-Zambrano, R. & Garcia Medina, I., 31 Jan 2018, In : Mediterranean Journal of Communication. 9, 1

Research output: Contribution to journal › Article

Open Access
File
Retail
Marketing
16 Downloads (Pure)

El uso de Twitter en las marcas de moda. Marcas de lujo frente a marcas low-cost

Translated title of the contribution: The use of Twitter on fashion brands. A comparison between luxury and low-cost brandsGarcia Medina, I., Miquel Segarra, S. & Navarro Beltra, M., 27 Apr 2018, In : cuadernos.info. 42, p. 55-70

Research output: Contribution to journal › Article

Open Access
File
luxury
twitter
costs
Costs
mayor