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Irene Garcia Medina

Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

20082019

Research output per year

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Research Output

Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

Translated title of the contribution: Communication and fashion in the digital environment: the behavior of fashion bloggers’ followersEsteban, L., Garcia Medina, I. & Bellido, E., 14 Jun 2019, In : Commons: Revista de Comunicación y Ciudadanía Digital. 8, 1, p. 120-155

Research output: Contribution to journal › Article

Open Access
File
    • 58 Downloads (Pure)

    E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

    Translated title of the contribution: E-commerce vs. physical store. Packaging as an element of influence in the purchaseAbdelazim Mohamed, N. B., Garcia Medina, I. & Gonzalez Romo, Z., 30 Jun 2019, In : Revista Internacional de Investigación e Innovación Tecnológica. 7, 38, 23 p.

    Research output: Contribution to journal › Article

    Open Access
    File
    • 39 Downloads (Pure)

    La interacción entre las marcas y sus seguidores en Facebook: el caso de Hugo Boss

    Translated title of the contribution: The interaction between brands and their followers on Facebook: the case of Hugo BossNavarro-Beltrá, M., Miquel-Segarra, S. & Garcia Medina, I., Jan 2019, XV Congreso de Comunicacion Local ComLoc. El negocio publicitario en la sociedad digital. Castelló de la Plana: Universitat Jaume I, 25 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access
    File
    • 60 Downloads (Pure)

    El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

    Translated title of the contribution: The model of Hulten, Broweus and Van Dijk of sensorial marketing applied to the Spanish retail. A textile caseJiménez-Marín, G., Elías-Zambrano, R. & Garcia Medina, I., 31 Jan 2018, In : Mediterranean Journal of Communication. 9, 1

    Research output: Contribution to journal › Article

    Open Access
    File
    • 54 Downloads (Pure)

    El uso de Twitter en las marcas de moda. Marcas de lujo frente a marcas low-cost

    Translated title of the contribution: The use of Twitter on fashion brands. A comparison between luxury and low-cost brandsGarcia Medina, I., Miquel Segarra, S. & Navarro Beltra, M., 27 Apr 2018, In : cuadernos.info. 42, p. 55-70

    Research output: Contribution to journal › Article

    Open Access
    File
    • 78 Downloads (Pure)