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Elaine Ritch


  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom


Research output per year

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Personal profile

Research interests

My main research interest is consumer behaviour, particualrly through the lenses of fashion and sustainability (ethics).

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Research Output

Experiencing fashion: the interplay between consumer value and sustainability

Ritch, E., 18 Feb 2020, (Accepted/In press) In : Qualitative Market Research: An International Journal.

Research output: Contribution to journalArticle

  • Socially responsible fashion practice: Looking good and feeling good

    Ritch, E., Aug 2020, Transitioning to Responsible Consumption and Production. McNeill, L. (ed.). Basel: MDPI, (Transitioning to Sustainability).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  • An Exploratory Study: Understanding the Cultural Influences and the Role of Religion on British Muslim Women’s Fashion Preferences in the UK

    Akin, E., Siddiqui, N. & Ritch, E., 11 Jun 2019, 21st International Conference on Fashion Trends, Clothing and Media (ICFTCM 2019).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Are you being served?: Exploring consumer perspectives of retail brand integrity and Brand Purpose

    Ritch, E. & McColl, J., 31 May 2019, Academy of Marketing Science.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
  • Design thinking in social innovation: unlocking the enterprising student

    Flinn, J. & Ritch, E., 4 Sep 2019.

    Research output: Contribution to conferencePaper