Research output per year
Research output per year
Personal profile
Research interests
My main research interest is consumer behaviour, particualrly through the lenses of fashion and sustainability (ethics).
Research interests
Fashion consumption and identity
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
External Examiner PG Fashion Business Management PG Fashion IIT, University of Westminster
Nov 2023 → Nov 2028
External Examiner MA Fashion Business Managment , University of Westminster
Nov 2023 → Nov 2028
External Examiner MA Global Fashion Management, University of Leeds
Mar 2022 → Mar 2026
Keywords
- Arts Management
- Business and Corporate Communications
- Fashion
- Curriculum and Social Inquiry
- Organizational Behavior and Theory
- Advertising and Promotion Management
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
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Fever Few design and materials for sustainability
Ritch, E. (PI) & Hardingham, L. (PI)
Project: Knowledge Exchange
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Augmenting experience: engaging disabled consumers through reality tech
Amora, R., Dodd, C. A. & Ritch, E., 6 Sept 2024. 3 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile5 Downloads (Pure) -
Community enterprise redistribution markets: Exploring WhatsApp as a platform for consumer empowerment
Ritch, E., Ray, S., Hargaden, C. & Dodd, C., 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.). Academy of Marketing, 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile16 Downloads (Pure) -
Discount fashion culture: reversing the race to the bottom to invigorate society and the planet
Ritch, E., 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.). Academy of Marketing, 3 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile20 Downloads (Pure) -
Fashion for the Common Good: Proceedings Global Fashion Conference November 16th - 18th 2023
Cantista, I. (Editor), Ritch, E. (Editor), Shearer, L. (Editor), Pérez-Bou, S. (Editor) & Khar, S. S. (Editor), 2 Apr 2024, Palgrave Macmillan. 349 p. (GFC: Global Fashion Conference)Research output: Book/Report › Anthology/Edited Book
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Gender narratives decoded in marketing: selling identity or outdated stereotypes?
Ritch, E. & Knox, H., 20 Jan 2024, Proceedings of 23rd International Marketing Trends Conference. International Marketing Trends Conference, 9 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile29 Downloads (Pure)
Activities
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2nd International Colloquium on Design, branding and marketing
Ritch, E. (Participant)
9 Dec 2014Activity: Participating in or organising an event › Participation in conference
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Academy of Marketing Conference; The Magic of Marketing
Ritch, E. (Participant)
8 Jul 2015Activity: Participating in or organising an event › Participation in conference
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As governments crack down on fast fashion’s harms, could Shein lose its shine?
Ritch, E. (Visitor)
22 May 2024Activity: Other › Types of Public engagement and outreach - Media article or participation
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Asos, Boohoo and Asda investigated over green claims
Ritch, E. (Visitor)
29 Jul 2022Activity: Other › Types of Public engagement and outreach - Media article or participation
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Asos, Boohoo and Asda investigated over green claims for BBC News
Ritch, E. (Visitor)
19 Jul 2023Activity: Other › Types of Public engagement and outreach - Media article or participation