• 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

Accepting PhD Students

PhD projects

Fashion consumption; Sustainable consumption; Fashion practice; Sustainable practice; Fashion markets; Sustainable markets; Marketing, Social media discourse

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Research interests

My main research interest is consumer behaviour, particualrly through the lenses of fashion and sustainability (ethics).

Research interests

Fashion consumption and identity

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

External positions

External Examiner PG Fashion Business Management PG Fashion IIT, University of Westminster

Nov 2023Nov 2028

External Examiner MA Fashion Business Managment , University of Westminster

Nov 2023Nov 2028

External Examiner MA Global Fashion Management, University of Leeds

Mar 2022Mar 2026


  • Arts Management
  • Business and Corporate Communications
  • Fashion
  • Curriculum and Social Inquiry
  • Organizational Behavior and Theory
  • Advertising and Promotion Management


Dive into the research topics where Elaine Ritch is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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