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Carol Emslie


  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom


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Personal profile

Research interests

Professor Carol Emslie leads the Substance Use & Misuse research group (@SubMisuseGcu) within the School of Health & Life Sciences at Glasgow Caledonian University (GCU). After joining GCU in 2012, she was selected for Scottish Crucible, a development programme for Scotland's research leaders. She now leads GCU Crucible (@GCUCrucible) which aims to develop outward-facing early career researchers who can communicate their research to the public, policy makers & practitioners. Her research focuses on gender and alcohol consumption. Recent projects involve translating complex findings about gender and alcohol into infographics (funded by Scottish Health Action on Alcohol Problems), a social media campaign with Alcohol Focus Scotland higlighting the cynical marketing of alcohol to women (#dontpinkmydrink) and a qualitative project exploring the impact of lowering Scotland’s drink drive limit (funded by CSO).


Her research includes a content analysis of newspaper representations of men and women’s 'binge' drinking which highlights the disproportionate focus on women's' drinking (also featured in The Conversation) and exploring the social context of drinking in LGBT communities in Scotland.  Other work includes a gender-sensitive scoping review of population level interventions which influence alcohol-related harm (working with the University of Stirling and Glasgow Centre for Population Health) and MRC-funded research focusing on drinking in midlife.


She has held two research grants with the National Institute for Health Research; one project was a multi-centre RCT exploring whether texting innovative messages to men in deprived areas would reduce their binge drinking, while the other was a qualitative study across four cities in the UK exploring barriers and facilitators to immunisation in Traveller Communities.


Carol is currently an Assistant Editor for the journal Addiction, recently one of the Convenors for the British Sociological Association Alcohol Study group, and on the Grants Advisory Panel for Alcohol Research UK (Now Alcohol Change UK).  Previously, she served on the British Sociological Association's Medical Sociology Committee, the SHAAP (Scottish Health Action on Alcohol Problems) expert group on women & alcohol, and the management group for the Men’s Health Forum Scotland. 


Carol graduated from Glasgow University (First Class Honours, Sociology) and gained her PhD from the MRC Social & Public Health Sciences Unit. Her quantitative thesis examined the health of men and women within a British Bank in order to explore whether gender differences in minor morbidity persist amongst men and women working in similar jobs. She then worked as a Research Fellow in the Department of General Practice, Glasgow University on a qualitative project which investigated people's perceptions of a family history of heart disease, before returning to a Senior Investigative Scientist post in the Gender & Health programme at the MRC Social & Public Health Sciences Unit. 


A profile of her work appears here.



  • Gender and Sexuality
  • alcohol
  • Medicine and Health
  • Other Public Health
  • alcohol

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Research Output

How did a lower drink-drive limit affect bar trade and drinking practices? A qualitative study of how alcohol retailers experienced a change in policy

Sumpter, C., Mohan, A., McKell, J., Lewsey, J., Emslie, C. & Fitzgerald, NI., Feb 2020, In : Drug and Alcohol Review. 39, 2, p. 170-179 10 p.

Research output: Contribution to journalArticle

Open Access
  • 42 Downloads (Pure)

    Texting to Reduce Alcohol Misuse (TRAM): main findings from a randomised controlled trial of a text message intervention to reduce binge drinking among disadvantaged men

    Crombie, I. K., Irvine, L., Williams, B., Sniehotta, F. F., Petrie, D., Jones, C., Norrie, J., Evans, J. M. M., Emslie, C., Rice, P. M., Slane, P. W., Humphris, G., Wicketts, I. W., Melson, A. J., Donnan, P. T., Hapca, S. M., McKenzie, A. & Achison, M., Sep 2018, In : Addiction. 113, 9, p. 1609-1618 10 p.

    Research output: Contribution to journalArticle

    Open Access
  • 115 Downloads (Pure)

    Text message intervention to reduce frequency of binge drinking among disadvantaged men: the TRAM RCT

    Crombie, I., Irvine, L., Williams, B., Sniehotta, F., Petrie, D., Jones, C., Norrie, J., Evans, J., Emslie, C., Rice, P., Slane, P., Humphris, G., Ricketts, IW., Melson, A., Donnan, PT., McKenzie, A., Huang, L. & Achison, M., 18 Jun 2018, In : Public Health Research. 6, 6

    Research output: Contribution to journalArticle

    Open Access
  • 110 Downloads (Pure)
    Open Access
  • 66 Downloads (Pure)

    The role of alcohol in constructing gender and class identities among young women in the age of social media

    Lennox, J., Emslie, C., Sweeting, H. & Lyons, A., Aug 2018, In : International Journal of Drug Policy. 58, p. 13-21

    Research output: Contribution to journalArticle

    Open Access
  • 114 Downloads (Pure)