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Cara Connell

Dr., Dr.

  • 70 Cowcaddens Road, Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

Accepting PhD Students


Research output per year

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Personal profile

Research interests

Cara is Programme Leader for BA (Hons) International Fashion Branding and is a Fellow of the Higher Education Academy. Cara teaches in the field of Fashion Communication covering all aspects of verbal, visual and digital communication at both Postgraduate and Undergraduate level.

Cara submitted her PhD thesis titled: ‘Customer engagement with websites: a transactional retail perspective’ in 2019. Cara is an active researcher with her research published in the European Journal of Marketing. Her research interests include: customer engagement, online retail, communication and fashion buying behaviour.

Cara has worked in the fashion industry for over a decade as both a Retail Buyer for a UK based fashion and home interiors retailer and latterly as the Fashion Editor of a national women’s magazine. This industry experience heavily informs Cara’s current teaching where she focuses on guiding students to work to industry standards to fulfil live client briefs.

Education/Academic qualification

PhD, Glasgow Caledonian University

Award Date: 11 Dec 2019


  • Fashion
  • Art Direction

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Research Output

Customer engagement with websites: a transactional retail perspective

Connell, C., Marciniak, R., Carey, L. I. & McColl, J., 9 Sep 2019, In : European Journal of Marketing. 53, 9, p. 1882-1904 23 p.

Research output: Contribution to journalArticle

Open Access
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