Research output per year
Research output per year
Personal profile
Research interests
Cara is Programme Leader for BA (Hons) International Fashion Branding and is a Fellow of the Higher Education Academy. Cara teaches in the field of Fashion Communication covering all aspects of verbal, visual and digital communication at both Postgraduate and Undergraduate level.
Cara submitted her PhD thesis titled: ‘Customer engagement with websites: a transactional retail perspective’ in 2019. Cara is an active researcher with her research published in the European Journal of Marketing. Her research interests include: customer engagement, online retail, communication and fashion buying behaviour.
Cara has worked in the fashion industry for over a decade as both a Retail Buyer for a UK based fashion and home interiors retailer and latterly as the Fashion Editor of a national women’s magazine. This industry experience heavily informs Cara’s current teaching where she focuses on guiding students to work to industry standards to fulfil live client briefs.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Customer engagement with websites: a transactional retail perspective, Glasgow Caledonian University
Award Date: 11 Dec 2019
Keywords
- Fashion
- Art Direction
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Collaborations and top research areas from the last five years
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The effect of cross-cultural dimensions on the manifestation of customer engagement behaviours
Connell, C., Marciniak, R. & Drylie Carey, L., Mar 2023, In: Journal of International Marketing. 31, 1, p. 32-48 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)559 Downloads (Pure) -
Customer engagement with shoppable video content: a luxury fashion perspective
Connell, C., Drylie Carey, L., Cervellon, M.-C. & Traynor, E., 2021, p. 11. 1 p.Research output: Contribution to conference › Abstract › peer-review
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The customer engagement journey: establishing propositions
Connell, C., Marciniak, R. & Drylie Carey, L., 1 Mar 2021, New Perspectives on Critical Marketing and Consumer Society. Ritch, E. L. & McColl, J. (eds.). First ed. Bingley: Emerald Publishing Limited, p. 89-100 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Customer engagement with websites: a transactional retail perspective
Connell, C., Marciniak, R., Carey, L. I. & McColl, J., 20 Sept 2019, In: European Journal of Marketing. 53, 9, p. 1882-1904 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile28 Citations (Scopus)1168 Downloads (Pure) -
Online customer brand engagement: the role of the website in engaging over 45 year-old female high street fashion consumers
Connell, C., Marciniak, R., Carey, L. & McColl, J., 5 Apr 2017.Research output: Contribution to conference › Paper › peer-review