• Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

Fingerprint Dive into the research topics where Registry is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Retailers Business & Economics
Consumer perceptions Business & Economics
Store image Business & Economics
Positioning Business & Economics
Positioning strategies Business & Economics
Store choice Business & Economics
Multi-attribute model Business & Economics
Competitive advantage Business & Economics

Research Output 2001 2001

Consumer perception of five UK fashion retailers

Birtwistle, G. & Shearer, L., 2001, In : Journal of Fashion Marketing and Management. 5, 1, p. 9-18 10 p.

Research output: Contribution to journalArticle

Retailers
Consumer perceptions
Store image
Positioning strategies
Positioning