• 40 Fashion Street

    E1 6PX London

    United Kingdom

Fingerprint Dive into the research topics where GCU London is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Health Behavior Medicine & Life Sciences
Scotland Medicine & Life Sciences
adolescent Social Sciences
Health Medicine & Life Sciences
health Social Sciences
health behavior Social Sciences
school Social Sciences
smoking Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


Photo of Madhusudan Acharyya
No photo of Bipasha Ahmed

Research Output 1987 2020

Multinational Enterprise Adaptation Dynamics, Mathematical Modelling, and Empirical Analysis

Wang, G., 2020, Theoretical and Applied Mathematics in International Business. Christiansen, B. & Shuwaikh, F. (eds.). Paris: IGI Global, p. 1-20 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Mathematical modeling
Multinational enterprises
Empirical analysis
Cultural factors
Policy choice

Adopting participatory action research to challenge structural inequalities with British Muslim women

Akalu, H., Ahmed, B., Marciniak, R. & Khalifa, D., 29 Apr 2019, (Accepted/In press) Proceedings of ARNA 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.

Siddiqui, N., Mannion, M. & Marciniak, R., 4 Apr 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Social media
Shopping experience