Fashion and Marketing

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• The Role of Social Media Within an Integrated Marketing Communication Strategy for UK Fashion Retailers

  Murray, J. C. L. (Author), Barlow, A. (Supervisor) & Siddiqui, N. (Supervisor), 2024

  Student thesis: Doctoral Thesis › Doctor of Philosophy (PhD)

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• The Challenge of Electronic Word of Mouth for Hotel Branding

  Loi, M. K. (Author), Lennon, J. (Supervisor) & Siddiqui, N. (Supervisor), 2021

  Student thesis: Doctoral Thesis › Doctor of Philosophy (PhD)

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• Warming the Cockles of Supporters' Hearts: A Critical Examination of Brand-Fan Relationship Development on Facebook in the UK Charity Sector

  Cejmer, Z. (Author), Siddiqui, N. (Supervisor), Garcia Medina, I. (Supervisor) & Carey, L. (Supervisor), 2019

  Student thesis: Doctoral Thesis › Doctor of Philosophy (PhD)

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• Unlocking the Potentials and Challenges of Sport Tourism Through Major Cricket Events in Bangladesh

  Ahmed, S. (Author), Reid, F. (Supervisor), Skillen, F. (Supervisor), McColl, J. (Supervisor) & Peng, N. (Supervisor), 2020

  Student thesis: Doctoral Thesis › Doctor of Philosophy (PhD)

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• Marketing Visitor Attractions in the Digital Age: An Investigation of E-Marketing Adoption in the Scottish Visitor Attraction Sector

  Fedeli, G. (Author), Lennon, J. (Supervisor), Harris, J. (Supervisor) & Garcia Medina, I. (Supervisor), 2021

  Student thesis: Doctoral Thesis › Doctor of Philosophy (PhD)

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• A Social Media Capability Maturity Model for International Student Recruitment at Saudi Arabian Public Universities

  Abed Althagafi, A. (Author), Mannion, M. (Supervisor) & Siddiqui, N. (Supervisor), 2020

  Student thesis: Doctoral Thesis › Doctorate of Business Administration (DBA)

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