• Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

Fingerprint Dive into the research topics where Fashion and Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Tourism Social Sciences
sustainability Social Sciences
tourist Social Sciences
student Social Sciences
learning Social Sciences
school Social Sciences
luxury Social Sciences
Taiwan Social Sciences

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Research Output 2004 2019

An empirical explanation of the natural-resource-based view of the firm

McDougall, N., Wagner, B. & MacBryde, J., 2019, In : Production Planning & Control . 30, 16, p. 1366-1382 17 p.

Research output: Contribution to journalArticle

Resource-based view of the firm
Natural resources
Resources
Resource-based view
Sustainability

An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.

Siddiqui, N., Mannion, M. & Marciniak, R., 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Luxury
Stakeholders
Social media
Shopping experience
Friendship

An Exploratory Study: Understanding the Cultural Influences and the Role of Religion on British Muslim Women’s Fashion Preferences in the UK.

Akin, E., Siddiqui, N. & Ritch, E., 11 Jun 2019, ICFTCM 2019, 21th International Conference on Fashion Trends, Clothing and Media,.

Research output: Chapter in Book/Report/Conference proceedingConference contribution