• Glasgow Caledonian University

    G4 0BA Glasgow

    United Kingdom

Research Output

  • 27 Conference contribution
  • 26 Article
  • 1 Chapter
  • 1 Chapter (peer-reviewed)
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Chapter (peer-reviewed)
2019

An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands.

Siddiqui, N., Mannion, M. & Marciniak, R., 4 Apr 2019, Social Commerce: Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henninger, C. E. & Ryding, D. (eds.). 1st ed. Switzerland: Palgrave Macmillan, p. 213-234 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)