Fashion Footprint FAQs: The impact of fashion influencers

Activity: OtherTypes of Public engagement and outreach - Media article or participation


The average person spends 2 hours and 24 minutes on social media every day. Ad spend on global influencer marketing is expected to reach $21 billion by the end of 2023. Clearly, fashion influencers have proven themselves to be an effective tool for the industry. However, the fashion trends and cycles that many influencers promote contribute to economic inequity and environmental degradation.

The United Nations Environment Programme’s (UNEP’s) recent Sustainable Fashion Communication Playbook, a guide for responsible marketing, calls on influencers to be advocates for sustainable fashion and serve as role models for mindful living. This
webinar will break down the power and effects of influencer marketing, explore how influencer culture can be used as a force for good in fashion through the lens of sustainability and social justice, and finally, delve into the introduction of de-influencing as a result.

Annette Vartanian: Editor, A Vintage Splendor & Splendor Collective, Sustainable & Vintage Fashion Influencer

Elaine Ritch: Reader in Fashion & Marketing, Programme Leader International Marketing | Glasgow School for Business & Society

Lindura: Model, Actor on Sullivans Crossing, and Sustainable Fashion Influencer

Moderated by: Lexi Wright, FTA Youth Ambassador
Period26 Nov 2023