Amplification without the event: the rise of the reducetarian

Activity: Talk or presentationOral presentation


The social amplification of risk framework typically represents consequential effects associated with high levels of media attention proceeding from an initial risk event. This study critiques the SARF point of departure by considering the case of selective meat-eating as risk-related social behaviour, something that is evidently not initiated by a single event yet, nevertheless, is demonstrably subject to extensive and broad-based media coverage and has other features characteristic of the SARF.
PeriodDec 2021
Degree of RecognitionInternational


  • amplification
  • flexitarian