Alcohol marketing to LGBTQ+ people: Evolving strategies to target identity

Activity: Talk or presentationOral presentation

Description

Growing evidence demonstrates higher rates of alcohol consumption and alcohol-related harms among LGBTQ+ people compared to their cisgender/heterosexual counterparts. Scottish research relates this to alcohol’s normalisation within LGBTQ+ social settings, its importance to identity construction, and substance use to cope with stigma and discrimination. However, the activities of the alcohol industry in targeting LGBTQ+ communities have been largely ignored. As ‘traditional’ marketing approaches are increasingly augmented by the reach that digital media affords, a review of existing evidence is vital. Dr David Whiteley will present findings from a recent scoping review of literature on alcohol marketing to LGBTQ+ people.
Period24 May 2023
Held atScottish Health Action on Alcohol Problems, United Kingdom
Degree of RecognitionInternational