Investigation of emerging technologies in luxury brands e-commerce

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Original languageEnglish
Title of host publicationAdvances in Manufacturing Technology XXVI
Subtitle of host publicationProceedings of the 10th International Conference on Manufacturing Research (ICMR2012)
EditorsT. Baines, B. Clegg, D. Harrison
Place of PublicationBirmingham
PublisherAston University
Number of pages6
ISBN (Print)9781905866601
StatePublished - 2012


ConferenceInternational Conference on Manufacturing Research (ICMR)
CountryUnited Kingdom


Contemporary technological developments have enabled the display devices through their 3D capability to provide a massive amount of obtainable visible information by portraying the content in a photorealis- tic and interactive manner. E-commerce is one of the daily activities that is expected to be significantly benefited from the aforementioned emerging technologies, since it requires rich data representation and real-life imitating user-experience through intuitive interaction between consumers and virtual products. As such, it presents a fresh opportunity for luxury brands, particularly, which often adopt unconventional strategies to promote and provide unique services to consumers. This paper explores the trends that influence customers’ e-shopping decision-making process with particular interest in luxury brands and the current promoting methods adopted by these firms in contrast to the a rising 3D technologies.


  • HCI, 3D visualisation, luxury fashion brands, virtual reality, human computer interaction, e-commerce, web applications, game engines

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