Professor Rachel Baker

Rachel Baker
Postal address:
Glasgow Caledonian University
70 Cowcaddens Road
United Kingdom

Research interests

Rachel Baker is Professor of Health Economics in the Yunus Centre for Social Business and Health, Glasgow Caledonian University.  She has a BA in Economics and Social Policy and a PhD from Newcastle University.

In her doctoral work, funded by the UK Medical Research Council, she applied Q methodology and qualitative methods to economic theories of rationality in the context of health and lifestyle choices.  Her Post Doctoral Fellowship was funded by the Economic and Social Research Council and included 3 months as a visiting researcher at the University of Calgary, Canada.

Over the past 8 years, Rachel’s research has focussed on the use of mixed methods to elicit societal values with respect to health care resource allocation.  Given a fixed budget, the National Health Service must make choices about which health services to fund and, by implication, which will not be funded.  Whilst measurement of the costs and benefits of different technologies is crucial to such decisions, there are also implications for the distribution of resources across members of society, and economically efficient choices may not always be regarded as equitable.  Rachel has used Q methodology to investigate societal perspectives about the principles underlying health care resource allocation as part of national and international research projects investigating the social value of Quality-adjusted life years, led by Professor Cam Donaldson (see and  She has expertise in the use of health economic approaches to valuation and preference elicitation including Willingness to Pay, Standard Gamble and Person Trade off techniques.

Most recently, in collaboration with colleagues at GCU, Erasmus University Rotterdam, and NHS Greater Glasgow and Clyde, Rachel has been awarded a 3 year research grant by the Medical Research Council Methodology Panel.  The project is primarily methodological and builds on work developing Q survey methods to investigate views about the relative, social value of end of life technologies. 

She has published research papers in Social Science and Medicine, Health Economics and the Journal of Health Services Research and Policy and is President of the International Q methodology Society (International Society for the Scientific Study of Subjectivity, ISSSS,

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  1. E-pub ahead of print
  2. Published
  3. Published

    Health and Brexit

    Wildman, J., Baker, R. & Donaldson, C. Aug 2017 In : Health Economics. 26, 8, p. 959–961 3 p.

    Research output: Contribution to journalEditorial

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