Professor John Lennon

John Lennon
Postal address:
Glasgow Caledonian University
70 Cowcaddens Road
Glasgow
United Kingdom

Research interests

Professor John is Director of the Moffat Centre for Travel and Tourism Business Development - the UK’s largest University based tourism consultancy and research centre. 

Located in GCU, the Moffat Centre was initially endowed by the Moffat family (At Mays Travel Agency). The Moffat Centre is responsible for the production of international consumer and market research and business development consultancy and with its profits funds scholarships for students wishing to study Travel and Tourism www.moffatcentre.com). Since 1999 over £1,100,000 worth of scholarships have been awarded to students wishing to study tourism and allied areas at undergraduate and post graduate levels. 

Professor Lennon has undertaken over 500 tourism and travel projects in over 35 nations, including major projects on behalf of private sector and public sector clients in Norway, Denmark, Malawi, Singapore, Canada, Lithuania, the Caribbean, South Africa, the South Pacific. 

Professor Lennon is a Specialist Policy Advisor to the National Tourism Organisation; VisitScotland and a Non-Executive Director of Historic Scotland. He is the author of five books and over 80 articles and numerous reports on the travel and tourism industry.

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  1. Published

    Feasibility Study for St Kentigern Ancient Historic Monument and Wallace Mausoleum, Lanark

    Lennon, J. & Fedeli, G. May 2018 Glasgow Caledonian University. 52 p.

    Research output: Book/ReportCommissioned report

  2. E-pub ahead of print

    The history of dark tourism

    Hartmann, R., Lennon, J., Reynolds, D. P., Rice , A., Rosenbaum, A. T. & Stone, P. R. 16 Nov 2018 In : Journal of Tourism History . 10, 3, p. 269-295 27 p., 1

    Research output: Contribution to journalComment/debate

  3. Published

    The development of the North Coast 500: Scotland's most successful tourism route

    Lennon, J. J. 20 Nov 2018 Proceedings of the 1st ICUTK International Conference 2018 (IIC2018): Globalization and Current Business Trends in Industrial Revolution 4.0. p. 129-142 13 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Projects (3)

  1. Customer Insights Project Ardbeg Distillery

    Project: Funded ProjectConsultancy

  2. WildScotland Data Analysis & Report Presentation

    Project: Funded ProjectConsultancy

  3. North Coast 500 Evaluation

    Project: Funded ProjectConsultancy

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  1. Why Remember? Memory and Forgetting in times of war and its aftermath

    Activity: Conference participationParticipation in conference

  2. Best Practice in Destination Marketing Symposium 2019

    Activity: Conference participationParticipation in conference

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