Dr. Irene Garcia Medina

Postal address:
Glasgow Caledonian University
70 Cowcaddens Road
Glasgow
United Kingdom

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  1. Published

    El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

    Jiménez-Marín, G., Elías-Zambrano, R. & Garcia Medina, I. Jan 2018 In : Mediterranean Journal of Communication. 9, 1

    Research output: Contribution to journalArticle

  2. Published

    Social media: a new way of public and political communication in digital media

    Coelho, P. M. F., Correia, P. A. P. & Garcia Medina, I. 27 Nov 2017 In : International Journal of Interactive Mobile Technologies (iJIM).

    Research output: Contribution to journalArticle

  3. Published

    Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands

    González Romo, Z., Garcia Medina, I. & Plaza Romero, N. 27 Nov 2017 In : International Journal of Interactive Mobile Technologies (iJIM). 11, 6, 14 p.

    Research output: Contribution to journalArticle

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