Department of Fashion, Marketing, Tourism and Events

Organisational unit: Academic Department

Contact information

United Kingdom

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  1. Published

    E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

    Abdelazim Mohamed, N. B., Garcia Medina, I. & Gonzalez Romo, Z. 30 Jun 2019 In : Revista Internacional de Investigación e Innovación Tecnológica. 7, 38, 23 p.

    Research output: Contribution to journalArticle

  2. Accepted/In press

    Luxury perfume brands and the relationship with millennial consumers in the UK

    Stewart, A. & Carey, L. 10 Dec 2019 Understanding Luxury Fashion: From Emotions to Brand Building. Cantista, I. & Sadaba, T. (eds.). Palgrave Macmillan, (Palgrave Advances in Luxury)

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  3. Published

    Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

    Esteban, L., Garcia Medina, I. & Bellido, E. 14 Jun 2019 In : COMMONS, Ciencias Sociales y Comunicación. 8, 1, p. 120-155

    Research output: Contribution to journalArticle

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  1. The Unique Commercial Advantage Young People brought to the Whereverly Platform

    Activity: External academic engagementInvited talk

  2. Interview on Good Morning Scotland

    Activity: Public engagement and outreachMedia article or participation

  3. We've had radical change in 100 years but there's still a fair way to go

    Activity: Public engagement and outreachMedia article or participation

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